Among the latest works of actor Timothée Chalamet is not only giving life to Marty Mauser in his new film “Marty Supreme”, loosely inspired by the ping-pong legend Marty Reisman; but also to play a Creative Director in the film’s promotional campaign.
The production company A24 has chosen to give rein to unconventional storytelling and has shown one of the supposed meetings to devise the strategy for the premiere, which will take place on December 25. Chalamet shared an almost 20-minute video on his Instagram profile a few days ago, as did A24, showing a Zoom video call with the actor and the film’s supposed marketing team.
In it, Timothée Chalamet shares ideas to publicize the film and attract audiences to movie theaters, in what he describes as “one of the most important events on the planet this year: Marty Supreme. Christmas day“The piece relies on uncomfortable humor and raises dynamics and attitudes that could be common in work meetings of this type. Thus, the creatives try to fit the actor’s crazy ideas, seeking the viability of the project.
The ideas proposed by Chalamet range from painting iconic monuments orange, such as the Statue of Liberty and the Eiffel Tower, to launching a zeppelin to fly over festivals and other events; or have his image appear on Wheaties cereal boxes.
Thus, the campaign is presented as a parody of a real marketing meeting, with Chalamet in the role of “snobbish actor transformed into advertising creative.” The concept of meta-reference not only resonates with professionals in the advertising industry, but with a large part of the population, since through absurd humor it captures moments that many of us have experienced in current digital work environments.
“I know it’s a travesty, but I’ve been in a lot of marketing meetings and they’re like this.”
The creative idea is working, since the video shared on A24’s YouTube channel exceeds 459,000 views in the three days of its publication; while the video exceeds 387,000 likes on the actor’s Instagram profile. What’s more, users are expressing it in their opinions regarding the campaign. ““I know it’s a parody, but I’ve been to a lot of entertainment marketing meetings and they’re exactly like that.”commented a user on YouTube.
The truth is that some of the ideas presented by Timothée Chalamet in the supposed meeting are coming true in some way. And when you search for the title of the movie on Google, a zeppelin appears flying over the screen. It is the same one that the actor shows as a sketch during the video call.
Here you can see the trailer for “Marty Supreme”:
