Sephora He has been at the Sundance Festival. And not only adorning the faces of celebrities, filmmakers or producers, but with their own film. The brand has presented its mediating “Beauty & Belonging” In Brandstorytelling, the annual event that celebrates brand narratives.
The meeting has served as the scenario for the global production launch, which has been directed by the filmmaker Anastasia Mikova. “Beauty & Belonging,” already available on YouTube and the brand’s website, Explore the different definitions that people from all over the world make of beauty.
Throughout its 35 minutes, the piece gives voice to the community of Sephora fans and moves the purpose of the defend brand Beauty as a way of self -expression, inspiration and inclusion. It does so through the testimonies of consumers, company employees and brand managers, such as Glow Recipe, Danish Myricks Beauty or Caudalie
As explained by Sephora in a statement, the film was filmed in studies and real environments for six months and in eight countries: Canada, the United States, Brazil, France, United Kingdom, Poland, Thailand and China. In this way, Sephora has sought plurality and demonstrate how diverse people are united so it makes them feel beauty.
The media films addresses issues such as the meaning of makeup for the first time, the importance of an inclusive vision of beauty or how others influences the image of oneself. The brand ensures that the piece encapsulates the fundamental values of Sephora: Inclusion, diversity and equity.
“The film shows how beauty can change lives and the power to belong to a solidarity community”Said Guillaume Motte, CEO of Sephora, in a statement. “I would like to deeply thank our colleagues who agreed to share their unique story: they are Sephora’s heart and soul. I am also grateful for the confidence that the founders of inspiring brands deposit in Sephora to be a window to their unique creative vision and help them grow”
“Beauty & Belonging” is one more chapter in Sephora’s relationship with Anastasia Mikova, with whom he already collaborated in the sponsorship of the exhibition “Woman”, based on the homonymous film. The brand says that it identified with the artist’s effort for portraying social matter by putting people in the center of a significant narrative.
Anastasia Mikova explained that he always liked to meet people and discover their stories, which makes them unique, their trips and their perspectives of life. “During the filming of the film, I was able to perceive the rich, diverse and sensitive”; has pointed out.
