He christmas advertisement Coca-cola For this 2024 it is the same as last year. And the soft drink company has chosen to expand the advertising campaign launched then, titled “The World Needs More Santas” (“The world needs more Santas”). However, it has launched new consumer experiences based on artificial intelligence.
Thus, the Christmas spot that can be seen in multiple markets is the same piece worked on by Open X, the unit of the WPP group that handles the Coca-Cola account, and Stink Films as the production company. The piece shows a city full of Santa Claus doing everyday activities, such as going to the gym, shopping or dining in restaurants, to finally reveal that they are normal people animated by the spirit of Christmas. The claim is “Anyone can be Santa.”
Additionally, this year Coca-Cola continues to explore the possibilities of artificial intelligence. In this line, the brand has also created its classic spot “Holidays are coming”, which shows the iconic Coca-Cola truck traveling the world and announcing the arrival of Christmas, with images generated by AI.
““We are combining tradition with innovation to capture the magic of Christmas in new and exciting ways.”commented Javier Meza, Chief Marketing Officer for Europe at The Coca-Cola Company, through LinkedIn.
The spot was launched on November 14 and like the one initially launched in 1995, it follows the route of the Coca-Cola truck to promote the zero-sugar variety. The company points out that the piece has been made by combining human creativity and technology.
On the other hand, it has created a interactive digital experience that allows you to have a conversation with an AI version of Santa Claus to create a personalized snow globe. The assistant asks the user a series of questions about their Christmas memories to create the image, which can be downloaded, shared by link or on TikTok.
The website created for the experience, which will be accessible through a QR code on Coca-Cola cans and bottles, has a gallery that includes images already created by other users.
However, the experiences designed by Coca-Cola for these holidays go beyond the digital environment and will have in-person activations, highlighting the usual route of your truck in some markets, such as the United Kingdom. It will also carry out a drone show in cities such as Rovaniemi (Finland), New York (United States), Manila (Philippines) or Yokohama (Japan).
