The 59th edition of the Super Bowl, that he has resulted in the victory of the Philadelphia Eagles over the Kansas City Chiefs, has been the stage chosen by OpenAI To continue working your marketing strategy. And it is that the artificial intelligence firm has been one of those that this year has debuted in the great sporting event, and has done so with an announcement that positions Chatgpt as the last milestone of human innovation.
Under the title “The Intelligence Age” (The Era of Intelligence), the company performs a retrospective of the great inventions of history, From fire and wheel to airplanes, television and the Internet, to reach Chatgpt, which presents as the following disruptive technology. The 60 -second part, reflects the way in which users around the world trust the tool to solve daily tasks. It was broadcast during the first half of the game.
The announcement has been prepared by Openai’s internal team in collaboration with the agency Accenture Song already producer Builders Club. Human creatives have used a combination of 2D and 3D animation, and have supported Sora, the company generation tool with the company, for the forecasting phase in order to generate ideas and perform rapid experiments, but did not contribute to the final product.
The announcement It is visually based on brand identity of Openai, specifically in the black point that represents the cursor and that appears when Chatgpt is generating its answers. The point involves the basis of animation, which recreates the different inventions using the point of the point, turning them into recognizable icons.
As they move from Accenture Song in a statement, the piece visually explore the history of creativity and human curiosity, And in this sense, the point serves as a metaphor, moving the message that each idea, each advance and each progress have a starting point. From the agency they argue that the announcement seeks to invite the general public, not only technology experts, to explore the possibilities that artificial intelligence can open in their lives.
Openai’s announcement in the Super Bowl is a great commitment to the company led by Sam Altman in the field of conventional marketing. Among his recent efforts is the update of his visual identity or the incorporation of his first Chief Marketing Officer, Kate Rouch.
Ta and how it has moved to The Vergethe company’s intention has been to focus the speech on itss practical applications, and not in general artificial intelligence or superintelligence. “We want the message to feel relevant to the audience that the Super Bowl is seeing, which includes dozens of millions of people who are not familiar with AI“The Marketing Director of OpenAi commented.
In addition, he pointed out that the announcement is a celebration of the human creativity and artificial intelligence as an extension of that human creativity.
