Time management, concentration capacity, creativity and negotiation skills. They are not only skills that can be acquired in the best business school, but also those that are developed during the Maternity casualties. They defend it from LinkedIn In a new campaign, through which they encourage all mothers to add their learning to their profiles on the platform.

Designed by the Creative Agency R/ga Brazil, develops under the title “Não é only pause” (It is not a break), pointing out that maternity leave is not a pause, but an enriching experience that can contribute positively to professional development. The objective of the social network is that the skills offered by motherhood are recognized by the labor market.

Establishing a casual game with business vocabulary, LinkedIn points out that all lessons learned during motherhood could be called “Mãeba”, in a combination of the concepts “Mãe”, “Mother” in Portuguese, and MBA (Master of Business Administration).

“The skills vary from mother to mother, but make the professional even more prepared for the challenges of her career”, Explain from LinkedIn in a publication on the platform itself.“What should be seen as a learning path ends up becoming a barrier when accessing the labor market. It is time for mothers to give visibility to everything they developed during motherhood”

Thus, LinkedIn encourages professionals to include the skills they have acquired during their maternity casualties in their profiles, In the “Skills” section. In this sense, the campaign involves a visibility and awareness action, since the skills it encourages to add are the usual ones contemplated by the tool. While it is true that LinkedIn allows to include “maternity” between skills.

Along these lines, the campaign also encourages professionals to share their experiences through the social network, under the hashtag #Nãoésópause. In addition, he has created a series of Images for headers of the profiles so that whoever wishes to support the movement visually.

“During my maternity leave, I developed skills that no course teaches and for a long time I didn’t even recognize it as an experience. This campaign reminded me that resilience, empathy and time management are also skills that we develop during this period”Said Patricia Bulhões, Business Leadership Group Director of R/GA Brazil.

More info.: Não é only pause