The manufacturer of frozen products prepared and precooked Maheo and Nocillathe cocoa cream brand of Idilia Foods, have joined in a Cobranding To create “Churro Bites”, Minichurros stuffed with nocilla and easy to prepare, thought especially for cooking on Airfryer.

The alliance reflects the commitment of both brands for Innovation And the commitment to him New Products Development that adapt to the different moments of current consumption. In addition, the collaboration expands the references of Maheso and, as expressed by the company on social networks, reinforces its positioning in the category of Churros.

“This new product joins tradition and our know -how in the Churros segment, with the unmistakable taste of nocilla, creating a crispy bite on the outside and creamy and irresistible inside, ideal to enjoy as dessert, to accompany a coffee or when you decide”, They have pointed from Mahoso.

As announced, the “Churro Bites” will be marketed in a format of 170 grams, which will include around a dozen mini churros. The new product is characterized by its ease of prepared, since it will be enough with 5 minutes in Airfryer or in the oven. It also ensures that they have been made without palm oil, and plan to produce a million units.

“We are proud to provide value and innovate in a category as traditional and as ours as the churros are. Doing it by the hand of a brand of long tradition and reference as a nocilla, is a real privilege”, Said Mónica Villaseñor, Head of Marketing from Maeso, according to the magazine Aral. “The Know-How accumulated in both directions has allowed us to innovate and develop a novel product, which will allow us to be more present in the day to day reaching new moments of consumption”

For their part, from Nocilla they claim to be a leading and innovative and open brand to explore new ways of offering attractive solutions that captivate consumers. “The alliance with mahees to launch the Churro Bites will offer a unique experience, which moves all the creaminess and taste of nob to a product as special as the churros”, Said Vanesa Liébana, Marketing Manager of Nocilla. “We are excited to join forces with Maeso to continue offering moments of enjoyment and quality with this innovative proposal”

The new product is part of, as reported by the aforementioned medium, in the MAHESO STRATEGIC PLAN Based on the investment of 75 million euros until 2030 oriented to the development of innovation, export efforts and the implementation of a new plant in Garray (Soria).