Javier Valle Goyanes is the new general director of Agentory Bevenge & AMP; Food Spain

Jane Anderson
Jane Anderson
foto corporativa de javier valle de brazos cruzados con traje

The beverage company Suntory Bevenge & Food SpainBelonging to the Japanese Sunctory group, has announced the incorporation of its new general director, Javier Valle Goyanes.

Javier has experience in the high consumption goods sector, having occupied managerial and high responsibility positions. After its professional beginnings in Coca-colaJavier Valle worked for 18 years in L’Oréalin five different countries: Spain, France, Mexico, Portugal and Italy. In his last years in the cosmetics firm, he held the position of general director, leading transformation projects.

Until now he was the director of Western Europe in Illy Café

In 2018, he joined Juul labs, Electronic Cigarette Company, to establish the subsidiary of Spain and Portugal. And after a brief period of one year in Diageo As director of Strategy and RGM for southern Europe, he joined Illy Café as director of Western Europe.

“I feel very excited about joining the sumptory family at this key time for the company. I am convinced that the future of the refreshing drinks industry is in innovation, sustainability and in the development of a highly committed and professional team”Javier Valle commented in a statement about his incorporation. “My goal is to continue promoting the growth of the company, consolidating its leadership position in the market and, above all, ensuring that the actions are aligned with the values”.

As they express from Agentory Bevenge & Food Spain, Javier Valle stands out for a leadership style that combines “Requirement and closeness, promoting creativity, collaboration and a firm commitment to sustainability”. According to the company, its strategic vision will be key to strengthening the position of Agentory Bevege & Food Spain in the market and continue its growth.