In a context in which Brands seek to be relevant, Not only because of what they sell, but for what they represent, Coca-Cola puts a report again that goes beyond accountability: it is an exercise, as they say from the company, “OF TRANSPARENCE”with an ambition of corporate storytelling.

Thus, for the fourth time, the brand has decided to make public the data that shapes its Socioeconomic impact in Spain: 6,951 million euros of added value to GDP, more than 109,100 jobs generated directly and indirectly, and 76 cents that reverse the national economy for each euro spent on a company drink.

The data comes from Coca-Cola socioeconomic impact study in Spain In 2024, prepared by the international consultant Steward Redqueen. A measurement exercise that analyzes both the activity of Coca-Cola Iberia and Coca-Cola Europacific Partners Iberia, to reinforce the idea that Coca-Cola is not only a global brand, but also a key piece of the economic and social gear local.

“We have produced Coca-Cola drinks in Spain for more than 70 years. We are a global company whose origin, operations and value chain are local”says Albert Pérez, financial director of Coca-Cola Europacific Partners Iberia. “The data show that our activities have an important impact on the communities in which we are present.”

A euro in Coca-Cola = 76 cents for Spain

In 2024, Spanish consumers spent 9.2 billion euros on Coca-Cola drinks, which translates into the sale of 2,900 million liters. But the most relevant is the economic effect of that consumption: 76% of each spent euro stays in the country, thanks to a network of production, distribution and marketing rooted in the territory, as explained from the company.

In macroeconomic terms, the most eloquent data of the study is that The local Coca-Cola activity in Spain contributed in 2024 the equivalent of 0.44% of the gross domestic product. Translated to absolute figures, that means 6,951 million euros of added value, of which 525 million come directly – through the internal operation of the company – and 6,426 million indirectly, through the network of suppliers, distributors and points of sale that activate consumption. In a context of industrial diversification and search for internal growth engines, this percentage makes Coca-Cola a relevant actor within the country’s economic gear.

Beyond the soda

On the other hand, Coca-Cola activity in Spain directly employs 3,937 people, but its multiplier effect generates a total of 109,137 jobs If the indirect impact is added. In other words: for each direct job, 27 additional jobs are created in associated sectors.

That ability to Dynamize employment It is not understood without the territorial infrastructure of the company: six production plants, four springs located in municipalities of northern Spain and 58 commercial offices distributed throughout the country. Thus, Coca-Cola supplies more than 310,000 points of sale-among hospitality, restoration and food-and reaches practically 8,132 municipalities of the country, urban and rural alike.

In addition, according to the data provided by the company, in the last six years, Coca-Cola Europacific Partners has invested more than 300 million euros in its plants and springs in Spain and Portugal. In 2024, industrial investment amounted to 65 million euros, reinforcing its commitment to local production and the continuous improvement of its logistics and operational system.

Thanks to its industrial strength, and the capillarity of its distribution system, Coca-Cola contributes to the development of local economies. As Albert Pérez says, “We are able to launch a chain that not only leaves an economic mark, it also impacts society.”

Country brand

Beyond the economic dataThe report also underlines the role of Coca-Cola as a social agent. In this sense, the company identifies local needs and designs environmental and social projects together with public administrations and expert entities. This is the case, for example, of the collaboration with the Cabildo de Tenerife in water regeneration projects or with the Ministry for Ecological Transition, through the Program Hospitality #Porelclimawhich has involved more than 15,000 establishments with 240,000 sustainable actions.

The project Circular seas It is another emblematic example: in the last seven years, it has mobilized more than 54,000 volunteers for the cleaning and conservation of marine environments, managing to collect 2,600 tons of waste and train more than 93,000 people in sustainability.
And in the social field, the programs Turn young and turn women They have already benefited more than 31,000 people, and in 2024 8,700 hours of corporate volunteer were registered by the company’s employees.

“We are proud to lead a sector that contributes to the Spanish economy in more than 10.7 billion euros, according to amfabra figures”says Pedro Fernández, director of Public Affairs, Communication and Sustainability of Coca-Cola Iberia. “Together we contribute to creating more employment, more wealth and more social value. We are present in the shared and everyday moments of the people, with a portfolio of brands as wide as our consumers.”

In a context in which the Brand purpose It is key, Coca-Cola wants to be perceived as more than a global symbol of consumption. It wants to be understood as an actor committed to local development, employment, sustainability and social cohesion.