The supercar manufacturer Lamborghini and the childcare brand Silver Cross They have joined in a cobranding to create a luxurious Baby cart. It is called “Reef to the scoring” and has been raised as a limited edition with 500 units for sale.

This launch combines luxury and history of the Italian manufacturer, with the experience and quality of the childcare brand. It is a luxury cart that takes care of all kinds of details and that uses symbols and ways to emotionally connect with the buyer of the Italian brand. “We have designed it for parents looking for the unexpected”, Explains Luke Mallinder, Design Manager of Silver Cross. “It is an extension of the customer’s lifestyle, where every possession, from its car to its stroller, makes a difference.“

As the product file points out, equip sports cutting materials, a high performance sue. To which adds surfaces with different textures and fabrics in the Parancio orange So emblematic of the Italian manufacturer.

The “Reef to the Parancio” can already be acquired by 5,000 pounds (about 6,000 euros) in selected stores from some countries, as well as through the Internet. This limited distribution is also reinforced with the Numbering with plates that incorporate each of the units, as if it were an exclusive car.

Following this association between the world of childcare and sports cars, Silver Cross announced its sale on Instagram. He did it by comparing its characteristics with the benefits of the Lamborghini Urusone of the most recent models in the manufacturer.

His creation process began in November 2022 at the Sant’Agata Bolognese factory in Lamborghini, where the Silver Cross team was able to present the idea and take references with the brand. As Luke Mallinder, Design Manager of Silver Cross, sought a vision Both luxury and legacy. “The objective was to harmonize and unite the values ​​and essence of both brands. That was a commitment to high performance, exclusivity and excellence in design”

A year later they traveled through Lamborghini exhibition rooms to understand the customer experience and its expectations. From this research a conceptual art was born that would give rise to the first official announcement of the product in the summer of 2024, and its launch this month, almost a year later.