Zel Hotels, The Lifestyle hotels brand created by Rafa Nadal and Meliá Hotels International, and the fashion firm Oysho They have launched a strategic collaboration that combines the philosophy of both around the active well -being. The alliance materializes in the integration of ZEL in Oysho Community, the platform that brings together the Oysho community around sport, and in a series of activations and initiatives that will combine fashion, sport, experiences and technology.
The collaboration is already being executed, as demonstrated by the sports activities held between last May 20 and 24 in Zel Mallorca, within the framework of what the hotel calls “Fitness Residencies”. The sessions had the participation of the study of Pillares Solid Studio, which is also part of Oysho Community.
The objective of the agreement between the brands is work and expand a common purposeto inspire a full lifestyle, connected to the nature, well -being and beauty of the Mediterranean. Zel and Oysho thus join, not only their communities, but their philosophies focused on the “Active and social Wellbeing” which has a maximum objective to promote enjoying and being active. The hotel brand is thus reinforced in an increasingly demanded type of tourism based on sports and well -being experiences.
In addition to the one already held, the agreement includes other “Fitness Residencies” that will take place once a month and will be led by Oysho ambassadors. In this sense, the next session will take place in Zel Costa Brava and with Yoga professor Alessandra Oram, who is Oysho Trainer, and will close the residence on June 21 with an event that will celebrate the International Yoga Day.
As part of the Zel Hotels alliance, it is also incorporated as Partner Studio To the Oysho collaborators network, which is its inclusion on both the website and in the Oysho Community application. In this way, users will be able to discover the different sports activities available in the ZEL hotels and reserve their place to participate.
On the other hand, the sessions with the Oysho trainers that are made in the Zel hotels will be recorded and will be uploaded to the brand platform for users can enjoy the training are where they are.
In addition, Zel will sell the exclusive Oysho collections In your accommodations. The stores of the Mallorca and Costa Brava Hotels will include brands of the brand, where visitors can discover and buy the brands and accessories of the brand and join sports activities. Likewise, the trainers of the Zel hotels will have Oysho uniformity To give the sessions.
With all this a Win-Win is established between two related brands. Beyond the visibility and community that may gain fruit of the alliance, Oysho will be reinforced in the Territorior Lifestyle, Wellbeing and well -being; While Zel reinforces his sports proposal, while enriching his program of activities in the hotels.
