The luxury brand Louis Vuitton has presented “The Louis”, A ship -shaped store in the center of Shanghai. It is a space that, according to the company, combines legacy, creativity and imagination and offers consumers an experience that brings together Louis Vuitton products, an artistic exhibition and a gastronomic proposal.
The particular store is located at the entrance of Hkri Taikoo Hui, a luxury shopping center in the heart of the West Nanjing Road commercial artery of Shanghai. Of futuristic appearance, “The Louis” presents a metallic and colorful appearance and has several levels, including a terrace, formed by sections that emulate the aesthetics of their emblematic trunks. In addition, the exterior has the recognizable iconography of the brand, as well as an anchor with the LV letters.
As collected Wwdthe concept of the store is born from Historical reflections that have established a link between the brand of LVMH and the Asian city. The Foundation of Louis Vuitton, which began to manufacture its trunks for transoceanic trips in the nineteenth century, coincided with the opening of Shanghai as a commercial port in 1843.
In addition, the installation not only connects the trajectory of the firm and the city, but also its innovative and cosmopolitan identities.
“Anchored in the heart of Shanghai, the house invites its guests aboard a unique experience where the traveling spirit, culture and savoir-faire converge in the form of a magnificent ship”, Comment from Louis Vuitton on their website.“Within its shining helmet and imposing trunks, a new chapter of Louis Vuitton opens”
The space has more than 1,600 square meters and three levels. The “Visionary Journeys” exhibition; which was first presented last year at Bangkok, is the basis of the proposal of “The Louis.” As explained by the brand itself, it covers two plants within the structure of the store “, and aims to reflect the ambition of Louis Vuitton for exploration and innovation. Includes the” Trunkscape “, a tunnel created with the trunks of the brand and designed by the OMA/Shigematsu study, even rooms that evoke crafts, fashion and the brand’s legacy.
The exhibition is divided into different rooms, each dedicated to an appearance of the brand and oriented to bring visitors closer to the history and cultural roots of the brand. Thus, there is a space dedicated to trips, in which classic bags of bags and suitcases are shown; to the perfumes, with vintage articles; to the bookswhich shows collection of writings, sketches and travel conferences of Gaston-Louis Vuitton, grandson of the founder; or al sportwith brand material linked to the link between Louis Vuitton and sport.
“The Louis” includes a shopping space on the second floor. It is a Single store which includes exclusive collections for men and women, accessories and shoes, and the possibility of real -time printing.
On the third floor visitors can find LEFA LOUIS VUITTON That, as the company describes, “it offers a trip through taste, where French exquisite fuses with the sophisticated elegance of Haipai cuisine.” The gastronomic proposal has been created in collaboration with the star chef Michelin Leonardo Zambrino and the chef Pastelera Zoe Zhou, and is an exclusive menu in which the trends of the East and West are balanced.
“The Louis” is a forceful commitment to Louis Vuitton for materializing its philosophy around to crafts and uniqueness of your proposal. However, it is also the reflection of the importance of turning the purchase into an experience that narrows the emotional bond with the consumer, and also generates notoriety and brand.
Louis Vuitton has presented “The Louis” at an exclusive event that has had Brand ambassadors From the country, including actresses Zhou Dongyu, Victoria Song or singer Jackson Wang. He has been open to the public since June 28.
