In a sector where the transport of bulky goods goes to meet deadlines and overcome logistics obstacles Mxoa new Spanish logistics brand that not only wants to transport bulky objects, but also change the way a delivery is lived. Specialized in the last mile for XL products -which do not fit in a standard package and require montage, careful treatment and operational precision -MXO is presented with a different approach: Efficiency with sensitivity.
With three logistics centers in the center of Spain, more than 2,000 m² of warehouse, a modern fleet and a team specialized in complex home deliveries, the company aspires to reach 132,600 annual deliveries in the coming years. But beyond the figures, its ambition is to redefine the standard of the Final customer service.
The two attributes that are presented to the market are radical closeness and brand awareness
“The future of logistics is no longer a matter of speed, but of vision,” They claim from the company in a statement. A vision that is summarized in the two attributes with which it is presented to the market: the Radical closeness and the Brand awareness. For MXO, this means that the client can call and talk directly to someone who resolves, without spending filters. And that each operator, and each installation, is a brand extension It represents, not simply from a cast company.
“Logistics and sensitivity are not opposite, they are allies”says Antonio Ortiz, Marketing Director in MXO regarding the spirit with which the company wants to make its place in the market. And, as explained in the brand statement, it will arrive for “Fill a void in large format logistics”. Thus, they offer B2B and B2C deliveries, assembly, incident management and post -sales recycling.
In this sense, The “X” of his name It would be that point of crossing between experience and innovation, between physical and emotional, between transport and brand representation. And it is also a symbol of its ambition: exponential growth, intersection of sectors and change with purpose.
As indicated from the company, its five -year plan is Integrate predictive technologyoptimize processes, expand sustainable fleet and maintain its human core. As José Miranda, Coo in MXO explains: “Our work is not just taking some point to point B. It is to represent our customers well when they are more vulnerable: when your product enters through the home door of another person.”
The MXO value proposal is, therefore, to complete and give logistics XL the meaning that, as they indicate, has been missing for some time.
