Of the stagnant colors to the degraded. Google has updated its iconic logo of the letter “g”, in what is the First change in ten years. The new image no longer shows the four colored sections independently, but mixes them and unites resulting in a more vibrant, modern and colorful logo.

The renovation occurs within the framework of an update of the Google application that is now available for iOS and Pixel Telephone Numbers. The last time the technology made an important change in its logo was in September 2015, when it updated its typography to the current product sans, and revealed the image of four independent colors that has been seen until now.

It is a subtle change, barely appreciable if contemplated in a favicon version, but significant since Google’s image aligns with the gradient of Gemini or aesthetics granted to direct access to Ai mode, The company’s proposal for online searches based on artificial intelligence.

At the moment, the logos of other Google products and services have not changed, and the main logo has not composed of the six letters of the company’s name either. However, some of the logos of other Google products, such as Chrome or Maps, could easily evolve from the four colored sections to the new degraded.

The change in the logo could be interpreted as the consolidation of a New stage in the history of the Internet. In 2013 Google migrated from the dimensional letters to a flat design and a simpler Sans-Serif typography that has marked the aesthetics of all types of brands in recent years.

This decision responded to both aesthetics and functionality, since greater readability in online ecosystems and the transmission of an efficiency image linked to modern technology was sought. Now, in the It was of artificial intelligence, It seems that the business ecosystem wants to settle new visual codes.

In this sense, The degraded It is already a consolidated bet in the landing field and with which users are familiar. Instagram has been presenting it for years, and YouTube, for example, has begun to apply it in recent months. The degraded is visually interesting and capable of connecting to a higher emotional level compared to flat colors.