“Loyalty is a decision of the soul.”
Under this premise, Atlético de Madrid, in collaboration with the Sra. Rushmore agency, has launched its Christmas advertisement for this year. A story that pays tribute to loyalty through two dogs, “Commander and Cardboard.”

Commander, an energetic and optimistic dog, dreams of finding a home while living in a kennel. Their routine changes when Cartón, a greyhound marked by suffering and abuse, arrives, who transforms this coexistence into a journey of empathy and carewhere true values ​​emerge without expecting anything in return.
The unexpected twist occurs when a girl becomes interested in adopting Commander. But, in an act of absolute nobility, he pretends to be an older and clumsy dog, sacrificing his opportunity to stay with Cardboard, who needs him most.

“Comandante y Cartón” seeks to be a tribute to the athletic spirit through a message to its fans and the world in the sense that true victory is in the acts that come from the heart. In addition, Atlético de Madrid has launched a website, www.comandanteycarton.com in collaboration with some associations dedicated to protection of abandoned animals. This initiative’s main objective is to promote responsible adoption and provide a second chance to pets that have suffered abuse or have been abandoned.

The campaign has been produced by August under the executive production of Belén Gayán and the direction of Miguel Angulo.