Eventbrite He aspires to stop being perceived as a platform for the sale of tickets, and for this he is being screened as an ally in the discovery of authentic experiences and connections. The update of your Visual identity, Made by the Buck creative agency, it is one of the pillars of that strategy.

The brand, which has been carried out recently, seeks to adapt to consumer preferences. These, as he says, have stopped seeing events as simple transactions, to understand them more as places where exchange ideas, connect and enjoy. With the new visual identity, Eventbrite is reoriented towards that concept, facilitating The discovery, reservation and exchange of live experiences.

New identity centered on discovery

All this is tangible in a new logo and, especially, in a new isotype The brand has called it “The Path” (“The Way”), in reference to the trip that the user makes from the discovery to the Memories creation. It will be customizable and its designed will adapt to express the passions of the different communities to which the platform offers.

Thus, it can be seen in floral patterns for nature lovers, or reflect a hot puppy for those interested in gastronomy. In this sense, each adaptation transforms “The Path” into a reflection of the identity of a community, while maintaining its role as a universal symbol that invites everyone to connect around their passions.
“The new brand is movement, energy and emotion,” explains Liron Eldar, creative director of Buck, to Creative Review. “We wanted not only to stand out, but to attract the same as that feeling of being between the crowd or the illusion of a great party night.”

The new visual identity also includes a new color palette, which highlights a orange hueas well as vibrant complementary tones, and expressive degraded neon. The renewed image is committed to personalized illustrations and a new typography, an updated version of the Founders Grotesk that was already using the brand.

All this is already reflected in “Get into It” (“Dare, put on it”), The platform campaign seeks to inspire people to discover and attend live experiences that fit their passions and interests: from going to a reading club, until they go on a route through nature. It is executed with different activations in social networks, corporate profiles of the brand and the application itself.

“In essence, Eventbrite has always focused on connecting people with direct experiences”, Commented Samantha Wu, director of Marketing of Eventbrite, in a statement.“With this new chapter, we deepen that connection instilling more emotion and joy in the way people find their next event and create indelible memories”

Eventbrite renews its application

Eventbrite has also taken the opportunity to update his applicationtogether with the design company Instrument. Among the elements of the renewal include the “IT-Lists”, lists of recommendations created by more than 25 creators of culturally influential content and voices in the different communities of the platform.

“We have reinvented the discovery of events, focusing on what matters most to organizers and attendees”, Says Ted Dworkin, Product Director of Eventbrite.“The app now offers a more intuitive way to explore events, while giving access to better tools to show what makes their experiences special“