A letter from a teenager to her friend with Eating Disorder (Eating Disorder) is Movistar’s latest invitation to reflect on the impact of mobile devices and social networks on the physical and mental health of young people. This is an expression of the telecommunications company’s commitment to enjoying technology in a healthy, responsible and safe way.
Movistar has shared the piece “Huesos” on its social channels and digital platforms. He has collaborated with the writer and journalist Loreto Sesma to create a piece that conveys the effects that the online environment can have on people and, specifically, on adolescents. an invitation “to stop, to look with more sensitivity and to understand what is sometimes not said, but weighs”, as pointed out by Aitor Goyenechea, Director of Advertising, Brand and Sponsorships at Telefónica and Movistar Spain, through LinkedIn.
The company has given life to a poem that Sesma, known for the poetry and reflections she shares on social networks, dedicated to a friend who suffered from an eating disorder. It is a cry of frustration at the suffering of a loved one and a call to reflect as a society about the consequences of what is published and commented on platforms.
The piece concludes with the demand “Let our beauty not be defined by an algorithm.”
The piece has been created in collaboration with the creative agency VML The Cocktail. It has had the locution of Loreto Sesma herself, who has also been in charge of the music; and with Vampire as producer.
“Huesos” was presented a few days ago at an event held at Espacio Movistar together with Club de Malas Madres, a community that works to demystify the concept of the perfect mother. At the meeting, topics such as the use of technology in families and society were addressed.
Movistar and Malas Madres have been collaborating for years on various initiatives, and among other initiatives, in 2023 they launched a decalogue to promote responsible use of technology.
“Huesos” is part of Movistar’s “Blue Movement”, the company’s program focused on digital impulse and environmental action and with which it seeks to bring digitalization closer to all people as well as develop solutions to minimize the impact of technology on the environment.
Movistar offers tools for families to learn to relate to technology in a positive way, generating moments of entertainment and opportunities for socialization, and reducing possible risks.
