Serotonin, dopamine and endorphins. They are chemical and neurotransmitters linked to mood and well -being, and now Chupa chupsin his new campaign in the United Kingdom, he associates the happiness that he produces to enjoy his candies. From the hand of the agency BBH Londonthe brand has given a scientific touch to its communication.

Chupa Chups has represented these elements through its structural formula, in which the caramel head acts as an atom and the chemical bond stick. Thus, the campaign consists of three graphs that emulates molecular models and in which each molecule is illustrated by different flavors of the sweet.

The campaign is a new materialization of the Chupa Chups brand platform, expressed in the motto “Forever Fun” (Fun forever). Betting on scientific language, but understandable and recognizable, the brand positions its candy as a ATEMPORAL FUND SOURCE and independent of age.

The campaign, activated on April 8, will be executed in exterior advertising and printed press, in the United Kingdom. According to the shared BBH London through social networks, the campaign could already be seen in the streets of the British capital.

With this campaign, he sucks a widely settled advertising trajectory on the visual communication, and in which both its logo – demonstrated by Salvador Dalí in 1969 – as their product have played an essential role in the transmission of brand values.

Moreover, the campaign resembles “Formula”, a graphic campaign made by DDB Spain for the brand and also used the shape of the caramel as a key to composing molecular models. Creativity was recognized in the 2006 edition of Cannes Lions.