Stabilo Boss and Dolce&Gabbana They have come together in a co-branding to bring a sense of luxury to office supplies.
The German highlighter company has launched four limited edition markers, branded with the iconic patterns and prints from the Italian luxury brand, which have been put on sale for a price of €30 and have sold out in the first hours after the collaboration was announced.
The collection includes the print the Italian fashion house’s Carretto Siciliano, inspired by traditional Sicilian carts; the Mediterranean Blu; a leopard print, and zebra design.
As for the packaging chosen, is also a true reflection of Dolce&Gabbana’s signature style: a box adorned with the Carretto Siciliano motif, a theme that is iconic in the brand’s creative vision.
For the launch of the collection, both brands have joined forces in a promotion strategy on social networks that includes CGI (Computer-generated imagery) creatives, that is, computer-generated images, and 3D techniques. They show giant highlighters drawing lines on the ground through the streets of Milan or along the city’s canals. An action of Fake Out of Home with which we have sought to draw the attention of consumers to this collaboration.
FOOH (Fake Out-Of-Home) is false or simulated outdoor advertising. Your proposal is based on creating visually captivating outdoor advertising ads and apparently authentic in which unreal, but plausible, images are combined with real-world environments, which, in equal parts, can deceive the eye and awaken the viewer’s imagination.
Thus, heBrands that opt for FOOH can find equal parts advantages and disadvantages in the format. On the one hand, simulated outdoor advertising can be less expensive than a billboard or banner in a prominent location in some big city, and allows you to further explore the limits of creativity than standard outdoor advertising, also determined by regulatory issues, safety regulations and the laws of physics themselves. Furthermore, they could find greater virality on social networks and digital platforms than that already found in traditional outdoor advertising due to its surreal, even fictional, component.
The highlighters have been available since October 1 on the Dolce&Gabbana website as well as at selected Stabilo retailers in Europe. It should be noted that the first printing of this limited edition has sold out in the first hours on the luxury brand’s website, which now invites consumers to expect a new offer from the collection soon.
