In the early hours of May 6, the local chain store GoodNews Located on Francesc Macià Street, in Barcelona, ​​it dawned by wall Oatly. A “Takeover” who wanted to communicate the alliance between both brands.

Oatly is, from now on, the company Official and exclusive supplier of oats of GoodNews in Spain, France and the Netherlands, the three markets in which the cafeteria operates. To celebrate it, it has carried out a series of actions, devised by the Oatly Marketing and Communication Team, which seek not only to announce the availability of the product, but also Generate notoriety and work the conjugation of both brands.

The main activation has been the “Massive Sticker Takeover”in which 30,000 stickers have been used to cover all surfaces of the aforementioned GoodNews establishment. Walls, blinks, doors, lamps, utensils and soils stickers designed by Oatly and GoodNews have been covered, resulting in a transformed and fun space.

The action, such and with Oatly in a statement, has sought to capture the rebel, creative and fresh spirit of the brand. “The Takeover in Francesc Macià is our way of marking a before and then in GoodNews“; said Iggy Diez, Oatly Executive Creative Director.”When we told them we were going to make a full Takeover, we said it very seriously: the change is here and it is unstoppable“

As the professionals involved in the action have commented through LinkedIn, a team of 14 people and more than ten hours of work To paste all stickers, before the cafeteria opened the doors to serve customers.

“We have put a sticker at their most emblematic premises to inform everyone who enters, or not, and goes ahead. Then we put another sticker to be safe, then another, and another, and then 29996 additional stickers”; Commented Juan de Solís, Brand Director for Southern Europe in Oatly.”There is no way we know if you have also heard this collaboration through stickers, but if you do, it is good news”

In addition, during May 6, the brands offered CAfé and matcha with oat drink for free in the 31 GoodNews stores in Europe. In this way, the incorporation of a new product to the Cafeteria letter has also been announced: the Coconut Cloud Matcha, made with Oatly oatmeal, matcha and coconut water.