PS21 and OMD have been distinguished with awards for Creative Agency already Media Agency of the Yearrespectively, in the Efficiency Awards 2024. Both were part of the list of agencies with the most finalist cases, with 14 for the first and 10 for the second.
As has happened since 2021, the jury of the awards convened by the Spanish Association of Advertisers has awarded differentiated recognitions to the Media Agency of the Year and the Creative Agency of the Year, as it did between 2010 and 2016. In the 2017 editions In 2020, a single award was given to the Agency of the Year, without differentiating between media or creativity.
>> Access our interactive summary of the Eficacia Awards here <<
To qualify for the Agency of the Year award, agencies must have won at least one trophy and have had finalist cases from at least three different clients on the Short List.
PS21, Creative Agency of the Year at the Eficacia 2024 Awards
PS21 is the Creative Agency of the Year at the Eficacia 2024 Awards, after competing with 14 cases of the 19 with which it appeared on the long list. He aspired to awards for his work KFC, Doritos, Worten and Flamin’ Hot. The agency, part of Jungle, has received this recognition for the third consecutive year.
In this edition of the Eficacia Awards, in addition to the Creative Agency of the Year Award, PS21 has achieved:
- Silver in Brand Building, by KFC
- Silver in Best Tactical Action, for “The recipe run” for KFC
- Silver in Best Branded Content Action, for “The recipe run” for KFC
- Silver in Best Campaign with a Budget Less than 250,000 euros, for “The influencer deal” for Worten
- Bronze in Best Integrated Campaign, for “Eau D’uardo” for KFC
- Bronze in Best International Campaign, for “Not Flamin’ Hot Milk” for PepsiCo
OMD, Media Agency of the Year at the Eficacia 2024 Awards
OMD is the Media Agency of the Year at the Eficacia 2024 Awards, after competing with 10 cases of the 17 with which it appeared on the long list. He aspired to awards with his works for McDonald’s, Doritos, Lay’s, and Flamin’ Hot.
This is the fourth time he has won this award.
In this edition of the Eficacia Awards, in addition to winning the Media Agency of the Year award, OMD has obtained:
- Gold in Best Tactical Action, for “Don’t call me Muffin, call me McDalena” for McDonald’s
- Gold in Best Budget Campaign under 250,000 euros, for “Don’t call me Muffin, call me McDalena” for McDonald’s
- Silver in Best Integrated Campaign, for “The most anticipated order” for McDonald’s
- Bronze in Best International Campaign, for “Not Flamin’ Hot Milk” for PepsiCo
OMD picks up the baton Medium Sand, which, in addition to being the most awarded agency in the contest, had been receiving this same recognition for the last four editions consecutively.
The Efficiency Awards 2024
Regarding the general balance of this 26th edition of the Eficacia Awards -organized by the Spanish Association of Advertisers-, a total of 284 cases were submitted to them. The Eficacia 2024 short list has been made up of 103 cases (36.2% of the total) corresponding to 58 advertisers and 81 agencies.
The total number of trophies awarded in this edition of the awards has been 41 – excluding the special recognition and including both the Grand Prize and the Awards for Media Agency of the Year and Creative Agency of the Year -, among which are 11 gold, 14 silver and 13 bronze achieved by 26 advertisers, 34 leading agencies and 16 collaborating agencies.
More info: Complete list of winners of the Eficacia 2024 Awards
