Coca-cola The “shared a Coca-Cola” has been underway for a few weeks, with which it invites consumers to buy the cans and bottles of the drink with their name or that of their loved ones. But the brand also wants them to consume the soda in bars and restaurants and enjoy unique moments, and for that it has launched “Your bar, your moments.”

The brand, which claims to have supported the sector since its arrival in our country 70 years ago, has created an advertisement with an Castizo and Costumbrista aroma that is, at the same time, a tribute to Spanish bars, and an invitation to rediscover these places that are a fundamental pillar in Spanish social culture.
The campaign has been created by Studio X, of WPP.

To do this, he shows the encounter of a group of friends, including actor Cando Rodríguez, known for his role in the “Aída” series; and the humorist Dani Martínez. The scene, full of planes details that evoke the fusion of tradition and modernity, is the rhythm of the song “Soleá”, by Barry B, Drummie and Sam Gold.
“To live this, you have to come to the bar “Martínez ends on the spot.

For Ana Callol, general director for Iberia in Coca-Cola Europacific Partners, the campaign reflects the Unique moments that only occur in a bar. “The bars are an essential part of our culture. Hospitality is key to our economy. It is an employment engine, a meeting space and a symbol of everything that a”; Commented through LinkedIn.“In Coca-Cola Europacific Partners, we have been growing with this sector for more than 70 years, supporting thousands of establishments that are the heart of our neighborhoods, cities and towns. And we do it with commitment, closeness and vocation of service “.

The spot is accompanied by a tactical action oriented to boost product consumption in hospitality. For this, it has created a raffle that has as a prize the delivery of gourmet cards valued with 50 euros for both consumers and bars, and that is, as expresses the Coca-Cola website, if the client wins the client also wins the establishment.

To partcipate it is necessary to download the application of Coca-Cola and access to the digital experience “Your bar, your moments”. The consumer must upload a photo with his food and with a coca -cola glass bottle, as well as geolocate the bar. The process will be active until July 19 and the winners will be announced on July 28.

“Coca-Cola has always been one more, celebrating each of those moments with us and supporting the hospitality, one of the great engines of our economy. And is that … what is better to enjoy a very cold Coca-Cola, with its ice and lemon slication, in our bars?”Said Rodrigo Izquierdo, Senior Brand Manager in The Coca-Cola Company, through LinkedIn.

The campaign runs on television, point of sale, exterior advertising, social networks and digital channels.