The Royal Spanish Football Federation has incorporated Loewe as the new official sponsor of the senior men’s and women’s teams. The Spanish fashion brand will be in charge of designing the travel wardrobe of both teams for the next four years, in a collaboration that will begin with the 2026 World Cup to be held in the United States, Mexico and Canada and will extend until the 2030 World Cup organized by Spain, Portugal and Morocco.
Loewe will design formal looks for trips, rallies, official ceremonies and events
The agreement represents a new step in the growing relationship between the fashion industry and football, especially in the territory of luxury and the institutional representation of national teams. Loewe will not design the sports equipment – which will continue to be the responsibility of Adidas – but it will design the formal looks and garments used by players on trips, concentrations, official events and events linked to international competitions.
The brand has already shown the first images of players such as Pedri, Rodri, Nico Williams, Pau Cubarsí and Unai Simón wearing the new travel proposals, made up of tailoring, casual clothing, footwear and leather goods. Among the pieces, a suit stands out, made in the firm’s workshops, which incorporates a discreet Anagram logo on the inside of the sleeve, visible only with movement.
The collaboration also reflects the strategic moment that Loewe is going through after the recent arrival of Jack McCollough and Lazaro Hernandez to the creative direction of the house. Both designers had already advanced their intention to reinforce the brand’s connection with its cultural roots and with a more tangible vision of Spanish identity. “The vitality and positive energy of Spanish culture runs through Loewe”they recently pointed out in an interview with Vogue.
The Federation considers that the incorporation of Loewe reinforces the ecosystem of sponsors that will accompany the National Team in one of the most relevant cycles of the coming years, marked by the 2026 Men’s World Cup and the joint organization of the 2030 tournament. The alliance also coincides with the 180th anniversary of the firm founded in Madrid in 1846.
In a statement, Loewe explains that this collaboration connects with its historical exploration of Spanish identity “not as a fixed image, but as a tactile, expressive and constantly evolving language.” The brand considers that the new generation of Spanish footballers represents precisely that contemporary energy that inspires the house, and understands sport as a new space from which to project creativity, craftsmanship and culture.
