Rubén Navarro and Natacha Cano leave Wallapop

Jane Anderson
Jane Anderson
Rubén Navarro and Natacha Cano leave Wallapop

Ruben Navarro, Vice President of Brand at Wallapop Since April 2023, he has announced his departure from the company. He has not revealed the details of his new professional stage for the moment, but he has assured that he feels ““excited for what is to come and ready to accept new challenges”.

“We have built one of the most solid, innovative and consistent brands in Spain”

Navarro himself has announced it through his LinkedIn profile, where he has published a text of reflection and gratitude about his time in the company. “We have built one of the strongest, most innovative and consistent brands in Spain, winning an unimaginable number of awards and wide recognition from consumers, industry leaders, the creative and advertising sector and the media.”, he pointed out. “We have had a real impact: helping families and households in difficult times, while promoting sustainability and leading the way towards a more conscious and humane way of consumption”.

He has also stated that he feels proud of the work done and privileged to have led “an incredible team of truly extraordinary professionals and human beings”. He took advantage of the occasion to highlight some milestones of the brand that he has been a part of, such as the “What you need new” campaign, with model Jon Kortajarena, the collaboration with Tinder or the “Wallapop x Camela” campaign.

In statements to reason.WhyRubén Navarro has expressed that at this moment he is “evaluating new professional options both nationally and internationally” so we will soon know his new steps. He also comments that he will continue to focus on his collaborations in terms of training, as he has been doing until now in his work with different schools and master’s degrees.

Although they are not related, the communication of Rubén Navarro’s departure from Wallapop has coincided in time with that of Natasha Cano, who left the company in November and wanted to share it now with a post on LinkedIn. Both have worked closely together in the development of Wallapop’s strategy, also together with their creative partners. Revolt and Mono Madrid, and other key members of the internal team such as Olivia CalafatMarketing Director, who remains in the position she has held since 2021.

As we have been able to know since reason.Whythe company is currently immersed in a change of prioritieswhich will entail the reformulation of some strategic pillars that had been worked on previously.

Rubén Navarro, a decade creating brands

Rubén Navarro’s career is an example of transformation. She began linked to architecture and engineering, areas in which she has training, and then focused on corporate strategy, marketing and business management.

Therefore, after going through the studies and promoters Gest S21, Metro-3 and Hill International, In 2010 he joined the team of asics in Amsterdam as Director of Corporate Strategy for EMEA, where for five years he was responsible for the development, planning and execution of medium and long-term growth strategies.

Rubén has worked for companies such as Nike or PepsiCo

In 2015 he joined Nikein which for another five years he held positions of different responsibility, including Director of Brand Strategy and Operations for EMEA or, in the last stage, Director of Brand Marketing for the region in the area of ​​​​football and eSports and gaming.

After his time at Nike he joined PepsiCo, serving as Senior Director Marketing Europe. In this position, among other things, he was responsible for the expansion of Rockstar Energy and the business and marketing strategy for the Energy Drinks category on the continent.

Rubén Navarro’s last professional stage was in Wallapop, as Vice President of Brand. In this position, his mission has been to build a stronger and more consistent brand in all the countries in which the platform operates and seek differentiation, growth and profitability through meaningful campaigns and connections with the audience.

Under his leadership, in the last two years Wallapop has been widely recognized for its marketing and communication strategies in Spain, being awarded in festivals and competitions such as the Eficacia Awards, the National Creativity Awards, El Sol, El Ojo de Iberoamérica or the Inspirational.

Natacha Cano also leaves Wallapop

Natacha Cano, until now Global Creative Manager of Wallapop, has also announced her departure from the company, of which she has been a part for the last five years. “Joining Wallapop has been the most brilliant experience and a complete game changer in my career”, he commented through LinkedIn. “Not only because I met a lot of incredible people and professionals who surprised me every day, but because I had never before felt such a real impact on a business and society.”.

From London and in statements to reason.WhyNatacha Cano has indicated that the reason for her decision responds both to her desire to develop your career at an international level, like the feeling of a job done in the building an internal creative team.

“I have been part of Wallapop’s transformation into a brand with purpose and narrative”

I have decided to move to another market to continue creating internationally and globally.”, he tells us. “I have been part of Wallapop’s transformation into a brand with purpose and narrative and the creation of a team, bases and foundations that are already very solid and have everything necessary to continue growing.”.

Cano claims to be proud of what she achieved during her time at the company. “It has been a great learning experience and I would not have imagined what we have achieved.”reflects in his conversation with reason.Why. “In part it has been thanks to some wonderful partners –Revolt and Mono Madrid- and the in-house team. That collaboration has been key for the ideas to be bigger and shine brighter. “It has been one of the great successes of the brand.”

Cano has fifteen years of experience in the marketing and advertising industry. He has worked as a Copywriter in McCann and as a Digital Copywriter in Wysiwyg, where upon leaving in 2019 she served as Digital Creative Supervisor.
He has also been part of the team of VMLY&R, where she served as Creative Supervisor for the Movistar+ account.
In 2020 he joined Wallapopfirst as Associate Brand Creative, and later as Global Creative Manager.