If you can sell practically everything, especially in Japan, they could also offer beauty products. This is the approach that the brand has left Catrice To install one Pintau Expended Machine In the Westfield shopping center the machinist in Barcelona.

The action is part of the last European campaign of the beauty brand to promote its gel lacquers Affair Nail Lacquer. Catrice has closed a collaboration with the Primor and Druni stores of the mall to integrate them into a participation mechanics with which users can access the vending machine the next March 28 and 29.

Interested consumers will have to Buy any product of Catrice in the aforementioned Establishments of Druni and Primor of Westfield the machinist. With the purchase ticket they must go to the sazophates that will be located next to the vending machine and, in return, they will receive a Beauty Dollar that can be redeemed for one of the 37 pintouñas of the range.

This action is integrated into the “Gel Affair Nail Lacquer Tour”, A broader activation with which Catrice is promoting her pintau in several European countries.

Under the Claim “License to last”, “The Tour wants to offer consumers in an innovative and interactive way the experience of getting this range of nail lacquers“, explains the brand in a statement.”The combination of high quality products, playful interaction and an empowering message give Catrice a modern and strong image”

This action is not the first one that makes the beauty brand in Spain. Last year he already made a outdoor advertising campaign For its range of makeup in the main cities of our country next to the influencer Cintia García.

The actress and content creator, who had been an ambassador of the brand for three years, then appeared in various points of central areas of Barcelona, ​​Madrid, Valencia, Seville and Bilbao, next to the brands of the brand and the Claim “Own Your Magic”

With all this, Catrice is making a clear commitment to external advertising to promote its products in Spain. The brand explores the potential of the different supports to capture the attention of the public and send their messages from Innovative campaigns.