Four months after the Dana that swept several municipalities in Valencia, the economic fabric of the region continues to recover. It is a slow process that still keeps in half of the closed shops, and many others without a reopening on the horizon. To contribute to make it possible, JCDECAUX has launched “We are still open”a solidarity campaign that leads business to Metro de Madrid to make them visible.
The campaign encourages donating the equivalent of the products they used to sell
Designed by the Creative Agency David Madridthe initiative makes use of advertising supports in the transport network to exhibit Photographs of 19 shops at street level affected by the Dana. With them, the exclusivist aims to raise awareness about the work that remains to be done for total recovery, and encourages citizens to support economically to these businesses.
The snapshots put the focus on the human side of the tragedy, and offer the more than 2.5 million metro daily travelers a direct approach to each Owner and small business. They are accompanied by phrases such as “We have given this space to Rafa to help him recover the one he lost in the Dana ”either What if you ask José’s seafood paella although you never pick it up? “.
Creativities include a QR code that leads to a website specifically created for the initiative in which, in addition to knowing the stories of the protagonists, JCDecaux offers a quick route to contribute and thus Help them resume their activity. It also encourages users to share action on their social networks, “Because the worst that can happen to them is not just lose everything, but be forgotten”, Points the site.
The initiative also seeks that all affected businesses that want registerdo it from the page itself. Currently, it is possible to help both those who have not yet opened, and those who have done so, but need economic support. Next to each file, the site shows the progress of the objective marked for one trade.
“With this campaign, we seek to return the visibility they lost, giving them a showcase in Madrid to help them reopen: donating the equivalent of the products they used to sell, so that they can soon fill their stores and open their doors again, ” JCDECAUX points on the web.
The exclusivist says that “we are still open” is a 100% solidarity action in which everything contributed will be destined to the promised objective.
On the other hand, users can fill in a form on the site to share Other ideas with which to help these businesses. Right there they can even find indications to reach other similar initiatives such as adopts a trade or trade saves trade, to participate in the area recovery.
With this action, JCDecaux makes use of his own supports again, as he did more than a year ago with the campaign “Meet Marina Prieto”. “We are still open, ”he builds on that message that the company launched about the impact of outdoor advertising and is confident that the medium will help on this occasion to recover the businesses affected by the DANA.
“Meet Marina Prieto” received the Grand Prix from Creative B2B in Cannes Lions 2024.
More info.: We are still open
