The Spanish Victoria Footwear Brand, which has traditionally commercialized its products through the Multimarca Canal, opens its first its own store. The constitution of this first physical space is carried out within the framework of its 110 anniversary and, as they express from the brand it implies a milestone that represents the evolution and the good moment that the company is going through.
“It is conceived as a place of exchange, memory and discovery”
Victoria presents the store, located on Canuda Street, 39, in Barcelona, as a place where customers can discover the entire brand of brand products. “A space open to the city, conceived as a place of exchange, memory and discovery, which condenses more than a century of artisanal inheritance in a contemporary, vibrant and urban experience”, Explains the firm.
Victoria’s goal has been to make the point of sale an emotional environment to invite to discover the conceptual and creative universe of the brand. As explained, the establishment has 150m² distributed in two floors: in the first one you can find the essential range of Victoria, while in the second the most current and urban ranges are located, such as the 1985 Street and Victoria lines.
From the brand they point out that space has been conceived with the will to dialogue, especially with the new generations. It is characterized by a minimalist style, wide disposition and industrial materials. Among other things, in the center it has a curved volume in stainless steel designed to host releases, capsule collaborations or collaborations.
Specifically, glass blocks, brushed aluminum or cork projected between the materials have been used, with the intention of providing texture, luminosity and urban aesthetic. “This selection builds its own language, consistent with the spirit of victory: a brand rooted in its history, but with an open, fresh and dynamic look towards the present”, Expose from the company.
In his first Victoria’s own store he seeks to provide a retail experience that goes beyond the purchase. In this sense, he has thought of the establishment as a life space, in which generations and styles can be crossed.
Despite the significant movement, the company indicates that the opening of the space does not imply the beginning of a network of its own stores, since Victoria will continue to bet on the multi -brand channel. In this way, it will maintain its current business model based on collaboration with specialized points of sale, both nationally and internationally.
Victoria is present in 54 countries, exports 75% of its production, and has exceeded 45 million euros of billing.
“The opening of our first store in Barcelona represents a historic moment for Victoria, but we continue to firmly believe in the value of our multi -brand partners“, Explain from the Victoria team.”We want to celebrate our trajectory and bring our essence closer to customers, but without losing the proximity with whom our growth has driven all these years”
For the inauguration, which will take place today Thursday, September 25, the brand has prepared an experience that, among other things, will include musical performances, such as those of Alizz or Dani6ix & Izzkid, as it has shared on social networks.
