The competition in the category of artificial intelligence has been encounted in recent weeks. The launch of new Deepseek and Alibaba models, or the presentation of Openeurollm, has increased pressure in the sector. And with the intention of reminding the world not only its leadership, but also its purpose, OpenAI has carried out an update of its Visual identity
Although without deep changes. It is, rather, of small touch -ups that, as they have pointed out from the company to Wallpaperintends to convey a more human and natural sensation. The new imagen has worked internally On the part of the design team, led by Veit Moeller and Shannon Jager.
However, the collaboration of ABC Dinamo For typography and Studio Dumbar For moving graphics.
The changes made affect the logo, the typography and the color palette, and as they move from the company, the objective has been to contribute Cohesion to OpenAi services and products following a clear unit strategy. The update, in this sense, aims to present the company to the world in a compact way, already more human but without losing technological sophistication or commitment to research.
As you can see in the audiovisual piece to communicate the new identity, the “Floral” logo which characterizes Openai has barely undergone modifications, although more defined spaces and lines can be seen. The logo has experienced Settings on the weight and proportion of the lines with the intention of promoting scalability.
The reason that articulates the update of the set of graphic elements is the Black Point representing the cursor And that appears when Chatgpt is generating his answers. That is why both typography bets on more rounded forms, and for less space in the form of letters.
The new typography is called OpenAI sans.
In addition, the rebranding has sought, as the video points, Simplification, imperfection and liveliness. From the company they point out that imperfection has been sought in forms. For example, Openai is perfectly circular on the outside, but not inside. The intention is to get away from robotic imperfections and get closer to the human.
That is why the new images and photographs that make up the new identity have worked so much with Human creative professionals as with the tools of the company itself, among them, Dall-e and Sora. The images cover from landscapes to natural details or aesthetic objects, with the intention of evoking people’s own emotionality.
Finally, the company has also defined a New color palette. Although black and white will continue to be the main tones to express the brand, it has opted for a series of blue derivatives to identify the different products and services. In this sense, Sora will be more linked to violet, while Chatgpt will be light blue.
With all this, Openai seeks to make more evident, especially in a context of notorious competitiveness in the field of artificial intelligence, its ambition to make a General artificial intelligence beneficial for people.
