The Spanish fashion firm Cortefiel has launched a new action on the occasion of the celebration of Valentine On February 14, in order to value that the love that we want most, is priceless.
“It cost me” gives title to the campaign designed and produced by the agency Havas Creative and Its objective is Answer a question that may arise when giving to someone: The price we pay for the gift really reflects everything that has cost us? For Cortefiel that answer is negative and, therefore, the brand has launched The ‘Tapaprecios’stickers that reveal what really costs to give in Valentine’s Day.
With phrases like “It has cost me to call your mother to ask your size” either “It cost me to start following your favorite fashion influencer”Cortefiel seeks to convey that, beyond real cost we pay for garmentsthe choice carries with it a series of actions full of affection, interest and effort, which make this gift mean something else.
“We have a firm commitment to our clients that we translate into constant, direct and omnichannel communication throughout the year. We accompany them at key fashion consumption moments and where we can have an important role improving their experience ”explains María Sañudo, Marketing Director of Cortefiel.
The ‘Tapaprecios’ will be included in the shipments of the garments Buy on the Cortefiel website on Valentine’s Day, between January 27 and February 7. The campaign also has amplification in social networks.
For Diana Casadiego, creative director at Havas Creative: “We really like this idea because it is proof that everything can be used to build a brand and to do it in a creative, fun and connect with the consumer. We start from a real insight, because we have all covered the price of a gift, and transform it into beautiful messages that make that gift even more special. ”
Technical file
- Advertiser: Tendam
- Product: Cortefiel
- Campaign: ‘It cost me’
- Customer contact: María Sañudo, Carmen Rivera, Blanca Rosa del Bosque Madera, Inés Jiménez
- Creative Agency: Havas Creative
- Creative Team: Nacho Soria, Diana Casadiego, Fede Botella, Marco Di Domenico, Álvaro de la Calle
- Accounts: Elena Moreno, Lorena Campos
- Production Team: Raquel Pérez, Cristina Viver
- Pieces: social networks
- Title: It cost me
- Medium: Social Media
