Food Market, an alleged multinational of the food industry, is about to acquire Noguera Food, a family business of the same sector. At the time of signing of the agreement before a notary, those responsible for the small business change their opinion when they find in the financing proposal of Banco Sabadell an alternative to continue its growth.
It is the scene with which, in its new announcement, the financial entity returns to apply as the best option for the companies in our country. However, under the communication of its business solutions, the current banking context is distilled, marked by the OPA launched by BBVA in May 2024 and that received green light from the National Commission of the Securities Market (CNMV) on September 5.
The process, however, does not have the support of the Banco Sabadell council, which unanimously recommends its shareholders to reject the OPA because, he considers, very significantly undervalued the company’s project and growth plans.
This position is the subtext of the new announcement and is expressed in the metaphor created by the Oriol Villar agency with the Roma producer. The spot, therefore, works at the strategic level by moving the positioning of the company, and also in the tactical plane, reminding the spectators the solutions for companies.
It is part of the “Being to choose is your power” platform, which Banco Sabadell has been developing for more than a year and with which it reminds of companies, large or small, the importance of knowing how to choose with which banks to work.
“In the end we decided to continue being ourselves. If you believe in you, we too”; Banco Sabadell commented through LinkedIn.”Each company has a unique history. Noguera food reminds us that believing in oneself is the first step to grow. Because all companies have the power to choose and because if they believe, we too”
The announcement, which maintains the visual style that characterizes the communication of the company, is committed to a very emotional narrative to translate the complex operation. It seeks to reinforce the proximity and humanity of the financial entity and continue building the brand. “Being authentic always ends up being more profitable than wanting to seem big”; Have commented from the agency, also through LinkedIn, in relation to the campaign.
The spot premiered on Monday, September 15 on television, after the news strip. It is also available on social networks and digital platforms.
