The Burgos brewer Mica has promoted a change in its business model after more than a decade and will focus exclusively on the non-alcoholic segment. The objective, as stated in a statement, is to adapt to new consumer habits in Spain and capitalize on the growth of the “nolow” category, which includes varieties of 0.0 and non-alcoholic drinks.

Unlike other brands in the sector, which offer non-alcoholic versions as a line extension, Cerveza Mica, based in Aranda de Duero, will focus all of its production on non-alcoholic beer. With this he says to respond to a “unstoppable trend in the market”, that of consumers who seek to continue without resorting to excess, taking care of their diet and moderating alcohol consumption.

“We are the first Spanish brand that completely reinvents itself to bet 100% on beer without limits because we believe in the unlimited enjoyment of flavor and the freshness of a good beer.“, commented Juan Cereijo, CEO and Founder of Cerveza Mica, in a statement. The brand assures that the movement is strategic and reinforces its commitment to innovation and coherence between product, purpose and positioning.

The transformation seeks to capitalize on a category that, as reported by Mica, already represents 14% of the total marketed and grows at a rate of 4% annually, with forecasts of 7% for the coming years. From the Brewers Association of Spain, which brings together beer producers in our country, they point out that the consumption of “non-alcoholic” has increased in 2025 for the third consecutive year and is 19% higher since 2019.

Cerveza Mica’s intention is to achieve a market share of 1% in 2030 and an estimated volume of 4 million liters. In the short term, it foresees a turnover of more than one million euros this 2026. To achieve this, the company estimates that a minimum investment of 5 million euros will be necessary in order to adapt the facilities to 100% alcohol-free production, according to The Economist.

The brand points out that the support of the Pascual group, owner of 8% of Mica from 2023 through Pascual Innoventures, its investment platform in emerging companies, will be valuable. The bet marked Pascual’s first entry into the beer business at the time.

A change of image and new references

The change in the business model has been accompanied by a change in the visual identity, both of the brand itself and the labeling of the products. The brand changes red for blue, and italics for a straighter typography; and includes the asterisk as part of its image. The symbol alludes to the concept of expanded information, to indicate that their beer is alcohol-free, gluten-free and low in calories.

Despite the company’s transformation, Cerveza Mica reaffirms its commitment to flavor. Thus, it has already presented its first reference, called “Mica Tradición”, a toasted Amber Ale style beer; and anticipates that in the coming months new varieties will be added, among them, an ipa, “Mica Intensa”, and a pilsen, “Mica Natural”.
““Mica is the beer without more flavor and more freedom than ever because the brand’s goal is to make the best beers so that they can be enjoyed without limitations.”commented Juan Cereijo.

It also seeks to promote an improved consumption experience, and introduces the concept of “perfect serve” with a nucleated glass designed to enhance aromas and maintain the freshness of the beer. “It promotes the constant generation of bubbles, improves the release of aromas and contributes to a more stable foam, thus reducing the oxidation of the beer.”, they describe.