“Find your summer”, The agency designed campaign Lola Mullenlowe for Magnum With the aim of dissecting the consumption of ice cream, it has been chosen by the jury as the National Creativity Grand Prize In the 26th edition of the awards granted by the Creativity Club. The awards have been presented as a final brooch at days C, meeting held one more year in San Sebastián.

In addition to the Grand Prix, “Find Your Summer” has achieved a total of five metals, all of them, in the sections of ideas; in strategy, for its tactics; in media, for the use of an existing medium; and two in Craft, for the address and completion of the spot in addition to the photograph of the campaign.
Having collected 6 metals, it is one of the most awarded campaigns in this edition of the Festival.

As usual, the choice of the Grand Prix has been made among those pieces that have been first selected by the jury of the Ideas section as deserving of a gold and that, in addition, have been awarded with a metal in any of the other sections. It is the maximum recognition of the contest and has been chosen by a jury composed of 40 professionals and chaired by Roberto Fara, Chief Creative Offer in Ogilvy Spain.

Beyond “Find Your Summer”, Magnum She was presented as a candidate for these awards with the “Effortlessly Ionic” campaign, together with the Twojeys jewelry firm, which has won a media bronze. The brand is part of the group of advertising companies that currently lead Spanish creativity, together with KFC, Cupra and Samsung, which stand out in a contest more for the advertising proposals offered to the market.
For its part, Unilever It was presented with campaigns for Magnum, Cornetto, Wall’s, Ax and OMO, all of them worked with Lola Mullenlowe.

>> See interactive reports of C of C 2025

It should be noted that Lola Mullenlowe has been the advertising company with the best performance in this edition of the National Creativity Awards and is part of the group of agencies that currently stand out for their advertising proposals together with Jungle (PS21 and Meme), & Rosàs and Fuego walks with me.

“Find Your Summer” or why eating ice cream in winter

The award -winning campaign is that with which Magnum sought Desestationalize ice cream consumption and boost sales In the United Kingdom. To do this, he invited consumers to find summer in winter with a creative concept and a narrative focused on the sun’s rays.

It was composed of external advertising graphs, Based on the photographs taken by Ale Burset, which reflected that it is possible to find the warm sensation and emotion of summer even in the coldest station, which gives rise to be able to experience moments typical of the summer period, even if only for a few seconds.

The campaign also included A spotdirected by the filmmaker Juan Cabral; an application to help consumers find the right places to enjoy Sun in real time; and a system of Push notifications Based on geolocation to send discounts and thus acquire Magnum ice cream in stores near the location.

“Find Your Summer” thus challenged the rules by selling ice cream in winter. In this way, the campaign has been able to generate a new occasion of consumption and create a new habit among customers, all this challenging communicative codes of the feeding category -with the use of black and white against color -, but maintaining consistency and building on the positioning of the brand around enjoyment and pleasure.

According to data shared by the agency, the strategy allowed the brand to register a sales historical in its low season of consumption, and that more than 66%will increase. From Lola Mullenlowe they also pointed out that the strategy has had a positive impact on Magnum’s international business, and that the campaign has become, on the one hand, a finding that the brand can sell its product in winter and, on the other, on an extrapolable solution to other markets.

Those responsible for the agency commented during Cannes Lions Insiders, the event organized by Reason.WHY After the celebration of the International Creativity Festival last year. In this context, they pointed out that the campaign is An example of good advertising. “What is most proud of is that it is a job created to solve a business problem, and that it also has an impressive craft. It is the perfect combination of good advertising”, Said Camilla Facin, Director of Strategic Planning at Lola Mullenlowe.

At the end of 2023, since Reason.WHY We talked to Ben Curtis, at the time Global brand director in Magnum, as part of our “Boarding Pass” program. The manager reflected on the work of Lola Mullenlowe during all these years and how Magnum has been able to expand your creative universe Being built on very clear brand attributes. “We have worked with different artists and styles, but these are the things you can do when you have distinctive brand assets“, He said.”They are far from being limiting. They are liberating and you can enter all those visual styles recognizing Magnum and their advertising. That is very exciting”

With the awards achieved in the National Creativity Awards this 2025, the “Find You Summer” campaign expands its recognition trajectory. It includes the Grand Prix outdoor in Cannes Lions 2024which meant the first maximum award that our country has collected in that category at the festival.
After collecting the lion in Cannes, Reason.WHY He spoke with Tomás Ostiglia, Executive Creative director at Lola Mullenlowe, who described “Find Your Summer” as a “idea as grounding as effective“For him, the idea was already good before receiving the Grand Prix, but having the recognition of the industry at that level is something that happened”Because it was the time, the planets were aligned”, He acknowledged referring to the Festival’s exterior jury.“ Find Your Summer ”has also collected the highest award in the JCDECAUX awards this 2025.

Lola Mullenlowe This concludes an exceptional advertising course, being an agency that represents the creative talent of Spain in all international festivals circuits. After the success, inevitably, the market will expect the agency to teach more successful works for new customers, in addition to those that have been doing for Unilever brands, as is the case of Magnum.

Technical card of “Find Your Summer”

• Campaign: Find Your Summer
• Client: Unilever
• Brand: Magnum
  • GLOBAL ICE CREAM CHIEF MARKETING OFFICER: JULIEN BARAUX
  • Global Vice President, Magnum: Benjamin Curtis
  • Global Mr. Marketing Manager: Tugce Aksoy
  • Global Digital Lead: Sara Paixao
  • Global Magnum Ice Cream Now & New Media: Willem Van Isselmuden
  • UK Marketing Manager: Lennon-Smith, Shannon
  • Tk-marketing manager: Serkan Oguz,
  • TK- Assistant Brand Manager: Alara Egrioglu
• Lead Agency: Lola Mullenlowe (Madrid)
  • Executive Creative Director: Tomas Ostiglia
  • Creative Directors: Jorge Zacher, Kevin Cabuli, Dante Zamboni
  • Creative Team: Augusto Callegari, Pedro Mezzini
  • DESIGN DIRECTOR: YAN GRALLER
  • Art Director/Designer: Alan Chung
  • Managing Director: Tom Elliston
  • Account Director: Catalina Aguirre
  • ACCOUNT SUPERVISOR: CRISTINA PANA
  • Account Executive: Sofía Perez
  • Head of Strategic Planning: Camila Facín
  • Strategy Manager: Bruno Yanagui
  • Head of Production: Felipe Calviño
  • Producer: Marina Saro
• PRODUCTION COMPANY: MJZ
  • Director: Juan Cabral
  • MD/Executive Producer: Lindsay Turnham
  • Head of Production: Lucy Jones
  • Produce: Nicolás Abelovich
  • 1st ad: Federico Scarpelli
  • DOP: Javier Juliá
  • VFX Supervisor: Juan Pablo Listello
  • Wardrobe Stylist: Sol Montalvo
  • Production Designer: Charly Carnota
  • Make Up Artist: Marisa Wehit
  • Home Economist: Toni Krank
  • Post Coordinator: Jula Castagnino
  • Edit: Emiliano Fardaus
  • SFX Coordinator: NASA FX
  • PRODUCTION MANAGER: PAT RZEZNIK
  • Production Coordinator: Federico Falasca
  • PRODUCTION SERVICE COMPANY: LABHOUSE
  • Managing Director: Flora Fernandez Marengo
• Post House/VFX: Glassworks VFX (Barcelona)
  • VFX Supervisor/CD: Carlos Navarro
  • Executive producer VFX / HOP: Olaia Casal
  • Supervisor Set / Compositing Artist: Juan Listello
  • Compositing Artist: Gloria Bernabé
  • Compositing Artist: Noa Bofill
  • Compositing Artist: Roberto García
  • Compositing Artist: Albert García
  • Colorist: Julia Rosseti
  • Sound Designer: Aimar Molero
  • Postproducer: Anna Gispert
• Music Company: Big Sync Music
  • Music Supervisor: Alicia Leinot
• Media Agency: Mindshare Uk
  • Tess Domenet – Planning Business Director
  • Natasha Irwin – Planning Account Director
  • Elle Dockree – Planning Account Manager
  • Nathan Hope – Print Account Director
  • Holly Gibson – Av Account Director
• Half partner: Kinetic
  • Shahin Ejtehadi – Ooh Account Director
  • George Peto – Ooh Account Manager