One of the factors that determine the creative capacity of an advertising company is not the number of trophies obtained at a festival, or their value, but the client diversity for those who work and with those who achieve these recognitions. In response to this, Fuego walks with me has been the one that has highlighted the most in this regard in the National Creativity Awards 2025.
>> See interactive reports of C of C 2025
As part of an analysis performed from Reason.WHY With editorial intelligence and thematic depth, from the Palmarés of the awards convened by the Creativity Club, some data that we have considered relevant and useful to attend are detached. This is the case of the list of advertising companies with the most awarded client portfolio, a good indicator of the creative health and business muscle with which each of the agents of the industry tell.
Advertising companies have been taken into account with at least two different clients awarded in El Palmarés
To prepare it, we have taken into consideration those advertising companies – both agencies as producers – with at least Two different clients awarded in El Palmarés. The order corresponds, from there, to the relevance of the metals obtained as well as the number of mentions without metal and the diversity of interlocutions with client.
According to this criterion, there are a total of 26 advertising companies with at least two awarded brands. Of these, 6 have four different winners and 8 appear with three. The Top 10, headed by fire walks with me, is made up of three independent agencies and the other five belong to some holding.
Fire progress walks with me
This categorization highlights the performance of Fire walks with me, who has achieved a greater number of different advertisers awarded with gold. Thus, it has Jumpers, Golf (Volkswagen) and What the Sleep rewarded with gold, and with Koi Vodka awarded with a bronze.
These are brands from various sectors and categories: Jumpers In food, Golf in motoring, What the Sleep at rest and retail; and Koi Vodka In drinks. They are also national and international brands. And all this highlights the heterogeneous capacity of the agency to deliver successful creativity, as well as attract new business among different advertising companies.
Moreover, Fuego walks with me is one of the advertising companies that have achieved the best performance in this edition of the festival and is part of those that currently stand out for their creative proposals to the market, together with Lola Mullenlowe, Jungle (PS21 and Meme) and & Rosàs.
You can deepen the full classification through the following table:
The fact that Fuego walks with me leads the list is interpreted as a reflection of the Agency Progress In the industry. It should be remembered that in the two past editions of the National Creativity Awards he won 3 mentions and 1 bronze (2024) and only five mentions (2023); while this time he has reaped 14 metals and 10 mentions for the yearbook. He has also won a presence in the Palmares of competitions such as the Effective Awards, which has placed it among the most notorious and admired agencies of the national market today.
It follows that The market is recognizing work From this independent agency, which has recently opened an office in Madrid. It is also validating its proposal, based on a new way of advertising and a way to get brands to achieve connection with their audiences, as well as cultural relevance.
Mono Madrid and VML The Cocktail also lead
For its part, Mono Madrid occupies the second position in this classification made by Reason.WHY by having two clients awarded with gold from the four different with those who appear in the palmraés. Vips and Wallapop -A whose creative contest the agency decided not to present themselves- have collected those golds and prosegur alarms takes a money, while the bronze is for the Cope. In addition, the agency has a mention to Movistar Plus+.
Thus, their awarded brands, all of them of a national nature, belong to different sectors and categories: VIPS in Restoration, Wallapop in online commerce, Prosegur Alarms in electronics and computer science; and Cope in the media.
This performance is a reflection of a positive evolution in the agency’s route within the advertising industry. It should be noted that, like fire walking with me, Mono Madrid is also independentwhich demonstrates the good performance of these agencies at the festival.
VML The Cocktail has four awarded brands and another four with mention
And the third place on the list occupies it Vml the cocktail, that ties in number of awarded clients and in value of metals with & Rosásbut he has achieved four mentions in the Palmares for four other different brands. Among its clients recognized this year are Burger King (gold), Merck (silver), Movistar (silver) and Astrazeneca (bronze). The mentions correspond to Daiichi-Sankyo, Ford, Fundación PKU and Heinz.
The work of VML The Cocktail presents a more international profile than that of the two previous agencies, and a greater concentration of sectors, since four of the eight brands cited belong to the health and pharmaceutical industry, and two to food. He has also worked for the communication operators and motoring operators, which is also a sample of diversity in his creative capacity.
For its part, & Rosàs It has a client awarded with gold (cupra); Two with silver (Telefónica and Adee) and one with bronze, Royal Bliss. It is one of the agencies with the best performance in this edition of the festival and that currently stand out for their creative proposals.
Other outstanding agencies in C de C
The diversity of customers for those who work and with those who achieve recognition is one of the factors that determine the creative capacity of an advertising company. Beyond the color of the metal, counting in its client portfolio with companies from different sectors and typologies can be understood as A strength in terms of new business.
In response to this classification, the case of Lola Mullenlowe, which has been the advertising company with the best performance in this edition of the festival. Despite having won the Grand Prix – for the “Find Your Summer” campaign to Magnum – he occupies the eighth place in the list with three awarded brands –Magnum, Lynx and Cornetto– And three others with mention –OMO, Wall’s and Ax-.
The point is that all of them belong to the same advertiser, (Unilever), which shows excellent internal validation, but a lack of width in other interlocution contexts. However, it has the most international portfolio.
This leads to other agencies with the same number of awarded brands, and even with fewer mentions in the Palmares, are ahead. This is the case of PS21, In seventh position, since it has different clients such as KFC (gold), Doritos Flamin ‘Hot (silver) and Worten (bronze). It also has two mentions, for Pepsi and FC Barcelona.
PS21 is also one of the advertising companies that have achieved a better performance in this edition of the National Creativity Awards; and KFC one of the most outstanding brands.
You can deepen the full classification through the following table:
The performance of Russian Russian It is also remarkable. It is located above Lola Mullenlowe and PS21 despite not having award -winning marks with gold. This is because it has four different clients awarded: three of them with silver (Elpozo, Bwin and J&B) and one with bronze (the league). In addition, he gets mention for Castilla-La Mancha.
The work of Ogilvy It has also been remarkable in this regard. The agency has a recognized client with gold (Ministry of Equality); another with silver (Suchard) and two with bronze (the eleven and tourism of Andalusia). In addition, it collects mentions for four other different clients: Vueling, Asociació Adela, El Corte Inglés and Leroy Merlin. The agency stands out for the diversity of its portfolio, although four of its clients are public institutions or non -profit organizations. But he has carried out advertising works that cover different sectors such as commerce, food, tourism, transport and NGOs.
