Its history began more than ten years ago with a Power Point presentation that got 500,000 euros of investment to launch the Samyroad influence marketing agency. That was the germ of what is now Samy Alliance, a global company communication services and marketing services that, thanks to a new impulse of Bridgepoint, Start a new growth stage.
British risk capital firm reinforces its alliance with Samy Alliance becoming a majority shareholder of the group. He does it after having made an initial minority investment in 2023 and now becoming the actions of Aurica Capital, which so far held 48% of the participations.
Jaguar Path Ventures remains as a shareholder, while Inveray Technology Investment Group and Sabadell Venture Capital will also sell their participation.
“We are ready to continue expanding globally and boost innovation”
The movement is promoted to continue promoting the development of Samy Alliance, which Last year it reached 100 million euros in billing. “This new Bridgepoint investment marks an exciting milestone for Samy Alliance“; said Juan Sánchez-Herrera, president and co-founder of the company in a statement.”With its support we have strengthened our growth and, together, we are ready to continue expanding globally, boost innovation and consolidate our leadership in the social marketing industry“
From Bridgepoint they are excited about the continuity of collaboration with the Samy Alliance team. “We are delighted to continue strengthening our alliance with a company that has consistently demonstrated its leadership in the dynamic social media marketing sector“Héctor Pérez said, Partner in Bridgepoint.”This majority investment reflects our confidence in its management team, its innovative solutions and growth potential”
The truth is that the company has achieved the income objectives set two years ago when the investment firm made its bet, thanks mainly thanks to a combination of organic and inorganic growth, geographic expansion to new markets through acquisitions and integration of new services for their customers, among which are Microsoft, Bimbo, Samsung or L’Oréal.
In statements a Reason.WHYJuan Andres Elhazaz, CEO of Samy Alliance, says that Bridgepoint’s investment will enhance the company’s capacity to offer solutions that They help brands to be more relevant. “This will translate into even more effective campaigns, with a creativity enhanced by data and based on a deeper knowledge of the audiences”; assures. “In the day to day, it will imply a greater capacity to climb resources and talent and generate better synergies that allow us to lead the evolution of social marketing-first”
In the last year, he has advanced in its international expansion and carried out Strategic acquisitions: Kurio, agency specialized in social networks based in Helsinki; MDS, Creative and Digital Technology Agency in Bogotá; and Content Lab, Advocacy Marketing Agency based on the United States.
The company already operates in 15 markets and has more than 600 employees, as well as a diversified portfolio of top -level customers.
Continuation of international growth
The Investment capture He has played a very relevant role in the history of Samy Alliance. At the end of 2023, Marta Nicolás and Patricia Ratia, co-founders of the company, took stock of the trajectory in an interview with Reason.WHY. Then they already advanced that Bridgepoint’s support would be key to growth. “Its arrival is strategic to have a new ability to make other types of acquisitions internationally”Ratia said.
Now the directive points out that the company is prepared to achieve new achievements and continue to consolidate as a reference partner for brands globally. From Samy Alliance they point out that the movement will strengthen your leadership in Social Media Marketing, based on data analysis and intelligent creative development. It will also improve its technological platform and its expansion to new markets through acquisitions.
“This alliance opens unprecedented global growth opportunities and allows us”, Said Marta Nicolás in a statement.
In this sense, facing this 2025, the company seeks to achieve a double digit growth and strengthen its position in key markets, such as Europe, Mexico and the United States.
Samy Alliance has not shared the financial terms of the agreement, whose transaction is expected to be completed in the first quarter of this year.
The operation has had the advice of Jegi Clarity (M&A), Uria (legal), PWC and Marsh (Due Diligence) for Bridgepoint; while Samy Alliance was advised by Cuatrecasas and Herbert Smith (legal).
