Manifesto and Spodeal aim to redefine sports entertainment through their collaboration

Jane Anderson
Jane Anderson
Manifesto and Spodeal aim to redefine sports entertainment through their collaboration

The creative agency Manifest and the company specialized in sports and entertainment Spodeal have joined together in a collaboration agreement with the aim of offering integrated services in the field of sporttainment. The alliance was announced last June and now, in a meeting held in Barcelona, ​​they have shared the details of the collaboration.

Their ambition, as they explained to Reason Why, is to provide value and creativity and help brands explore business opportunities in the sports entertainment ecosystemin a context in which this has become a basic asset for generating relevant brand experiences. The ultimate intention is to raise the sports sponsorship and the growth possibilities it raises to a new level.

The opportunities of sports entertainment

There are opportunities for brands to do things differently. We want to put on the table proposals that exponentially multiply the sponsorship of a brand and reach the consumer in a different way.”explains Jesús Ovejero, Managing Director of Manifesto, in statements to this medium. Alludes to the need to diversify to reach audiences in the channels and media in which they are found, and also to the importance of adapting to connect with the young audience.

“We have to innovate and we want to help brands find that innovation”

Both agencies consider that the uniqueness of the Spanish marketl in the sports field can be capitalized more in depth. “When it comes to sports sponsorship, Spain is still stagnant. It’s more than just putting the logo on a t-shirt. We must innovate and we want to help brands find that innovation”says Jordi Camps, CEO of Spodeal. “In other markets there is a relationship that goes much more towards business, and that is what we want to develop from this project”.

It should be remembered that Spodeal Group was founded in 2021 from the integration of the sports marketing agency Up2You Marketing and with the aim of offering solutions to brands, sports properties and investors. The company has operations in America, Europe and Asia and has its own investment fund in the sports business.

The intention is to promote that sponsorship sophistication before a very favorable future for sports entertainmentwith the organization of the 2030 World Cup between Spain, Portugal and Morocco. But before that, there are also other international sporting events of special relevance, such as the Women’s Euro Cup or the Club World Cup in 2025, only in football. In 2028 Los Angeles will host the next Olympic Games.

The synergy between Manifesto and Spodeal

To achieve this, the collaboration will combine the creative vision of Manifesto -awarded in the last edition of the Eficacia Awards-, with the experience in the Spodeal sports environment. They point out that the value of their proposal is based on a base that will integrate strategy, creativity, data and intelligent activation and that will have a special focus on results.

This approach to collaboration has already materialized. For example, in a small action for the Cupra sponsorship of FCB Femení on the occasion of the titles obtained last season. In which Manifesto was in charge of the ideation and production, while Spodeal was in charge of managing the relationship.

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A shared post from CUPRA (@cupra_official)

The alliance between Manifesto and Spodeal has been in motion for a few months and they assure that they come to complement each other. “We have found synergies. It opens us up to the world of sports, which until now we have only touched on tangentially. And we provide them with the extra creativity that sports brands demand.“, Jesús Ovejero tells us.

They also share with reason.Why that are helping Royal Caribbean maximize its sponsorship of the Miami Inter club through different executions. They also assure that they are working together in proposals for other brands, both national and international, which, at the moment, they cannot reveal.

In this regard, they point out that there is an objective of internationalization and to explore other markets they have launched a joint venture. Along these lines, they ensure that they complement each other also in their focus of activity, having operated Manifesto more at a national level and Spodeal more at an international level. However, Jordí Camps assures that the short term involves strengthening and consolidate the proposal in Spain.

The combination of experiences and skills does not mean, however, profound changes at an operational level. Both agencies, as their managers explain to us, will continue to operate independently but will resort to collaboration when they find opportunities for both and spaces in which they can generate value.