Christmas parties are, for many, synonymous with elegant dresses and sophisticated accessories. But for others, they are pajamas, a blanket and the comfort of the couch. The Women’secret Christmas advert appeals to them, claiming that the best way to experience this time of year is in pajamas.

The spot, designed by the Pingüino Torreblanca agency, celebrates pajamas as the most comfortable outfit, but also one that can be worn with style and personality. Thus, the brand has created a kind of anthem, covering the popular song “The Pirate Life”, with rock tones to elevate the garment to an element of expression.

The ad portrays a group of girls who feel so comfortable in their pajamas that they even decide to go out with them to enjoy Christmas. Together they leave the house and walk the streets of the city wearing all kinds of clothing, from pajamas to lingerie sets.
It was produced by Bosalay and directed by Pablo Curto.

“Pajamas have become another garment in today’s fashion, and we wanted to take that to the extreme, showing that wearing pajamas is also a way of expressing ourselves as women and that even, why not?, we could go out proud and happy with them on the street.”, commented Carmen Amer, Director of Customer Services at Pingüino Torreblanca, in a statement.

The agency highlights the importance of music in this campaign. “There are ideas that are already born with music, and this is one of them, a hymn to the good life such as ‘The pirate life is the best life’, it was perfect to tell everything we wanted to tell.“says Pablo Torreblanca, General Creative Director and Founding Partner of Pingüino Torreblanca.

In addition to the spot, the brand is publicizing the clothing collection through different audiovisual pieces that are being executed on digital media and social networks.