The market research firm Kantar Group has announced the proposed sale of Kantar Media to the investment company HIG Capital. The group, which estimates the purchase price of the operation at approximately $1 billion, ensures that the move begins a new phase of growth and innovation.
Kantar Group has indicated that the new chapter for Kantar Media will be marked by a renewed focus in offering cutting-edge insights to its clients in the content and advertising sectors. He assures that the proposed acquisition by HIG Capital comes at a key time, as Kantar Media is uniquely positioned to shape the measurement ecosystem.
HIG Capital has $67 billion in assets under management
HIG Capital is an investment company with $67 billion in assets under management. It is headquartered in Miami and has offices in key cities globally. Its current portfolio includes more than 100 companies, including ExteriorPlus or Puerto de Indias.
The operation, however, is subject to the relevant legal and regulatory requirements and the completion of information and consultation processes with worker representatives. It is estimated that the proposed transaction It will close at the end of this year.
The agreement reached with HIG Capital rejects the proposal launched by Ipsos. At the end of last year, the French research company confirmed that it was in talks for a possible acquisition of Kantar Media. The move was in line with the company’s strategy of periodically evaluating investment opportunities that can strengthen its position in the market.
“This transaction will provide us with the resources and support necessary to further accelerate our growth trajectory and consolidate our position as a global leader in media measurement and analysis.“; Patrick Béhar, CEO of Kantar Media, said in a statement that he will continue to lead the business. “With HIG’s expertise in scaling businesses and improving performance, we are more confident than ever in our ability to deliver innovative, data-driven solutions that meet the evolving needs of our customers around the world.”.
For his part, Chris Jansen, CEO of Kantar, has indicated that the operation responds to the objective of Kantar Media to become operationally independent in 2023 to consolidate its leadership in audience measurement. “Following the proposed sale, Kantar will further focus on helping global and local brands grow through a unique combination of IP, data assets and the rapid implementation of AI. Kantar remains the leading global data analytics and marketing company”.
The investment company, for its part, has valued the trajectory of Kantar Media, its role in the global media industry and the future that lies ahead. “We are confident that as an independent business under Patrick’s leadership, the company will continue to thrive and lead innovation in media measurement and analytics.”said Nishant Nayyar, Managing Director of HIG Capital.