There are summers who do not forget. And, under that insight, Esic University has launched an summer campaign that is titled “There are summers who mark.” With it, it transcends the promotional logic of the academic field to connect with the deep emotions of a generation that seeks more than training.

The announcement, with a film aesthetic and aspirational tone, puts in images the moments of enjoyment and holiday leisure. And it is at that point of personal inflection where ESIC appears, not as the institution that is, but also as a brand that accompanies.

So towel, hats and beach bags They appear in the spot with the identity of ESIC University while a group of young people enjoy the moments of fun on the sea, anticipating the Beach Club experiential that the brand has activated this summer in Sotogrande

And it is that beyond the classroom, even the university environment, ESIC seeks to position itself as a brand with the capacity to Generate experiences memorable Therefore, the axis of this campaign is activation Trocadero X ESIC BEACH CLUBa temporary space in Sotogrande that materializes, in an experiential key, the brand values.

From July 10 to 20 and on August 5 and 6, students, Alumni and ESIC teachers can be found in a place designed to reconnect. There, members of the ESIC community can enjoy An exclusive cocktailcreated for the occasion and inspired by the flavors of the South, interacting directly with the brand.

The deployment of the campaign covers social networks, audiovisual pieces, a branded content plan and innovative digital formats, with special attention to visual and narrative language to connect with the young public-adult.

“This campaign reinforces the purpose of ESIC University as a transformative brand, which understands that the student’s experience begins long before the classroom and continues beyond the title ”They explain from ESIC in a statement. “Because marketing is also built from authenticity, emotional connection and experienced experience.”