In May 2023 Google He shared his vision of the transformation that artificial intelligence would bring to the search experience, collected under the concept of “Search Geneive Experience”. Throughout the last year the company has been advancing in the sample of search results based on AI with Ai overViews, and Ai mode, That after a trial period, it is launched for all users in the United States.

This has been announced by the company during the celebration of “Google I/O”, the annual conference in which it shares updates, novelties and innovative projects in which it works. A meeting that has been deeply marked by the firm’s advances in the field of artificial intelligence.

Among the ads highlights the AI Mode expansionthat so far has only been accessible as proof through Google Labs. The initiative is one of the most notorious jumps in the search experience in the last decade since, as the company itself points out, it implies a turning point in the step of information to intelligence.

The inclusion of artificial intelligence in Google Search Not only allows you to search but allow you to ask more questions, more complex and extensive questions, and get more integrated and deep results. In a statement, the firm indicates that AI Mode does the most powerful search, with more advanced and multimodality reasoningand with the ability to deepen through monitoring questions and links useful to the web.

According to Google, AI Mode uses a fan technique for consultations, in such a way that the question question is broken down and generates multiple consultations simultaneously. This allows us to explore the web with greater depth That a traditional search on Google, helping “to discover even more than the web already offers incredible and highly relevant content that matches the question”

In addition to the deployment of AI Mode for the US market, Google has announced the incorporation of Gemini capabilities into the tool. Specifically, it will include Gemini 2.5, its smartest model, to the search, both for the AI ​​Mode and for the AI ​​Overviews in the United States.
Throughout the next months you will also add new advanced functions in proof format.

Google’s new search

Google’s advances in search go beyond AI Overviews, which have been deployed in Spain in recent months, and which is a summary or preview of the consultation generated with artificial intelligence. With ai mode it evolves towards the true question, the Authentic Intelligence Searchand even, towards the conversation, instead of mere consultation of terms.

For this, the company has developed Deep searcha functionality that facilitates an improved search. According to Google, it allows you to carry out hundreds of searches, analyze disparate information and create a full and expert report in minutes, saving hours of research.

It also incorporates visual search through Google Lens, facilitating interaction with reality. With Live search Users can interact with Search about what they see in real time using the camera. According to Google, the system explains complex concepts, offers suggestions during the process and links to different resources.

Is also integrating capabilities of artificial intelligence agents, in which the company works as Project Mariner, in the search, with the aim of automating certain tasks, such as the purchase of tickets, and save time. AI Mode will perform a fan search, analyzing ticket options with prices and inventory in real time, and will be responsible for filling forms. It will present the ticket options that fit the user’s criteria, which may complete the purchase on the site you prefer.

AI Mode’s abilities also apply to Purchase experience In Google, to help seek inspiration, analyze options and select products that best adapt to needs. Ai mode will also facilitate the Data display. It will analyze complex data sets and create graphics to give them life and thus improve the consultation experience. At the moment, this option is incorporated into consultations on sports and finance.

On the other hand, it will allow RPersonalized, By connecting with other Google applications and services, such as Gmail. Thus, when doing a search on a restaurant, you can show results based on previous searches or reservations.

Innovations made by Google in Search imply, as had been reflected for a long time, a Transformation into the search concept and all aspects it implies. Among them, SEO positioning, which must evolve towards the so -called GEO (generative motors optimization); wave Information authorship. By “disappearing” the links and, therefore, dilute the source, media, journalists and creators must reinvent their strategies.