The biggest Christmas tree, the most lights, the best gifts, the most appetizing food on the table… Sometimes the holidays seem to turn into a real competition to see who can celebrate them the biggest. But it is necessary to remember that what is really important are other things. AND Christmas remember it again in your christmas advertisement.

The ham brand has recovered its advertisement “Christmas climb”created by the creative agency The Cyranos and produced byr August and released last year. On this occasion, Navidul has opted for slight variations in the editing and assembly to once again convey its message of simplicity and enjoyment of the unique moments for this Christmas.

“At Navidul we believe that the important thing is to enjoy the authentic, the essence of these holidays, where the ideal should be to savor the moments we live with our loved ones.“, commented Silvia Álvarez, Marketing Manager of Navidul, in a statement.

Last year’s Christmas advertisement already reflected on this with the expression “What if Christmas is not so complicated, but rather we complicate it?“.

It is a philosophy of naturalness and authenticity that the brand claims to apply in all its touch points, including products. Thus, he has taken the opportunity to remember that his Cured and Iberian hams lack additives and preservatives, a process achieved by using a traditional drying method.

The Navidul Christmas advertisement will be active until December 24 on television, radio and digital, and will have activations on social networks and point of sale.

Technical sheet

• Title: Christmas Climbing
• Brand: Christmas
  • Client contact: Juana Manso, Silvia Álvarez, Miguel López Guio
• Agency: The Cyranos
  • Creative President: Leandro Raposo
  • Creative team: David Fernandez, Matías López, Eduard Cubel, Facundo Reinoso
  • Managing director: Gustavo Martinez
  • Account Director: Anna Gil Marés
  • Production Director: Alba Riart
  • Post-production coordinator: Meri Losada
• Producer: August
  • Director: Luisa Kratch
  • Executive Producer: Toni Moreno
  • Producer: Laia BArot
  • Postproducer: Marc Farreras
• Music: Trafalgar
• Communication agency: Lasker