The exclusive Clear Channel has sold their business in Spain to the Atresmedia group. An operation that is valued at 115 million euros, as reported by the National Securities Market Commission (CNMV) and we have been able to confirm from Reason.WHY. It is now subject to the conditions established by the National Commission of Markets and Competition (CNMC).
This sale occurs after JCDecaux announced last October that would not continue with the acquisition as a result of the valuations made by the CNMC in terms of competition. The different European divisions of the company have been for sale in recent years, within the framework of a market reduction strategy that does not consider priority.
It is a strategic growth opportunity to generate innovative solutions for advertisers
Thus, Atresmedia expands its media activity to the field of outdoor advertising, integrating “One of the operators with the greatest relevance and experience in the sector”, The company points out, according to Europa Press. Authorizations for this acquisition expect to be obtained in the coming months.
In addition, as indicated by Atresmedia, “The incorporation of Clear Channel is a strategic opportunity of growth in the digital field, by taking advantage of the process of technological transformation of the outside environment and its ability to generate new innovative solutions for advertisers and clients”.
From Clear Channel Spain they have claimed to be happy with the purchase of their business unit by Atresmedia. This has been expressed in a LinkedIn post in which they also appreciate the Clear Channel Outdoor matrix “The shared path that has led us to be the dynamizers and referents of the outside environment in Spain and now, just as committed, we begin with more impulse an exciting stage of the hand of the leading communication group, with which we will join forces to continue improving and bring advertising communication to a new level.”
During its last presentation of financial results, corresponding to the year of 2024, Clear Channel shared that last year’s total income would have promoted to 1,505 million dollars, which represents 5% more compared to 2023.
The Spanish subsidiary, meanwhile, has an annual turnover of about 100 million euros and a gross exploitation result (EBITDA) of 100 million. The exclusivist is present throughout Spain, with greater activity in cities such as Madrid and Barcelona. It has 39,000 outdoor advertising supports, of which 40% are digitized.
