Afterthe agency founded in 2007 by Marc Ros and Risto Mejideenters a new phase of its business tour with a key movement: integration into the International Marketing Duer Group, founded in Paris in 1972. This step arrives a few months after Anna Roca was incorporated as the new general director of the agency.
It is the first time after opens its capital to a foreign group
In the year after 18 years old, the company seeks to consolidate a journey marked by its independence, strategic thinking and creative nonconformity. Your motto “Contribute or separate” Define a demanding, nonconformist and oriented culture to the real value of its clients’ businesses with the mission of building relevance and reputation for brands through strategy, creativity and communication.
The operation with Dakuple represents The first time after opens its capital to a foreign group. But more than a sale, they define it as the result of a process of cultural affinity and shared vision that has been cultivated discreetly for more than two years. “We never contemplate selling the company, but sharing it with a group that shared our culture and vision of the future.”said Marc Ros, CEO of After, and who will continue to lead the company with autonomy and the same powers in management, since After it will keep intact its identity, the team and its company philosophy.
Dakuplefounded in 1972 and quoted in Euronext Paris, it has more than 700 marketing specialists data, CRM and strategy. The company has a consolidated presence in France, Spain, Portugal, Germany and the Netherlands, in addition to subsidiaries in the United States, China and Southeast Asia. Therefore, it is understood that this alliance will strengthen its presence in southern Europe by integrating After in a Network of creative agencies with a strong technological base.
“This union expands our proposal in Europe and provides our clients with access to new creative resources”
In this sense, Bertrand Laurioz, president of the group, has indicated: “We are delighted to welcome after and its more than 1,100 collaborators to our entrepreneurial ecosystem. This union expands our proposal in Europe and provides our clients with access to new creative and strategic resources..
On the other hand, the operation will allow after enhance your technological muscleanalytical abilities and international projection, without compromising their creative independence or identity.
Last February, he affirmed his organizational structure with the arrival of Anna Roca as new general director. With more than 25 years of experience in agencies such as orbital, Counterpoint BBDO and Proximity, and current vice president of the Spanish Association of Planners (APG Spain), Roca leads the management of the offices of Madrid, Barcelona and Valencia, accompanying a team of more than 90 professionals.
Its incorporation responded to the 2025–2028 strategic plan, which marks an ambitious roadmap for the new A after stage within the Dakuple Group. “After is an agency with a unique, challenging DNA, with a great personality and a way of doing different things. I am excited to be part of this key moment, contribute my experience and accompany its growth”Roca said at the time.
In 2024 Dakuple He closed with revenues of 218 million euros (+9.1%) and a gross margin of 169 million (+4.8%). The Gross Ebitda margin of the French company was 13.9% and the final profits of 10.1 million euros.
For its part, After It has annual sales exceeding 10 million euros and an Ebitda margin of 8%.
