Adriana Domínguez, executive president of Adolfo Domínguez, has received the award for best CEO, awarded by the jurors of the Effective Awards, composed of 290 professionals who have been sworn in any of the editions of these awards.
From the Directive, who was also a candidate in this category last year, his commitment to transformation from the point of view of innovation and sustainability has been considered. His work has also been valued when achieving a generational change and adapting the brand to a rejuvenated target and growing in sales, both in the national and international market.
She is an executive president of Adolfo Domínguez since 2020
Adriana Domínguez is part of Adolfo Domínguez for more than 25 years. In his first stage he assumed responsibilities in the Department of Communication and Brand, until in 2017 she was appointed General Director. In May 2020 he assumed the position of Executive President, which he currently plays.
Adolfo Domínguez, a reference brand
Under his leadership, he has expanded the legacy and presence of Adolfo Domínguez, making it not only a reference and influential brand, both in the fashion sector and in the whole of the Spanish business ecosystem, but also in a sustainable and growing business.
According to the company’s own data, when taking the reins of the firm Adriana Domínguez, he initiated a new stage in Adolfo Domínguez, marked by the implementation of a comprehensive strategy that returned the social relevance that he held in its beginnings. After a period of complexity, mainly determined by the impact of the economic crisis of 2008, the company regained its profitability.
With this strategy, Adolfo Domínguez has returned to the catwalks with a renewed proposal, characterized by non -professional models and democated parades, and bets on innovation and emerging technology with proposals such as the launch of DNA Box, the first Personal Shopper Online of a fashion brand in Europe.
Likewise, a new store concept has been launched, which includes the brand’s vision regarding the environmental impact and Atlantic philosophy. The commitment to sustainability, focus on natural and responsible materials, of Kilometer zero and collaborations with local talent, have earned the company B Corp.
He obtained the seal in May of this year, becoming the first large Spanish textile fashion company – with billing greater than 100 million euros – to achieve it.
All this has been promoted and reinforced by a marketing and communication strategy that, despite the international presence of the brand, has maintained its Galician roots and its link with the origin in the center of its message. Through emblematic campaigns, he has defended a different way of making fashion based on durability in the face of a context dominated by immediacy and Fast Fashion.
“We want to be a brand that has a poetic gesture, that is, that there are elements that make the garments have a soul and that, therefore, you can love them because they are very special”Adriana Domínguez commented to the magazine Glamor recently. “You don’t want to give off from them. We are looking for that relationship in time with the things you wear with, because it seems to us that it is a beautiful way to be in the world”
IMPULSE TO ADOLFO DOMÍNGUEZ BUSINESS
Adriana Domínguez’s approach has translated into growth, as reflected in the latest figures shared by the company. In its last full year, developed between March 2024 and February 2025, it invoiced 136.5 million euros, 7.8% more than in the previous year.
Continuous sales growth is allowing the company to gradually reduce its losses, which in the last year improved 6.6% standing at 1.8 million euros.
Adolfo Domínguez online sales represent 15% of billing
The results are also enhanced by a solid omnicanal strategy. According to data provided by Adolfo Domínguez, its online sales increased 25.4% in exercise 2024/25, assuming 15% of the annual turnover. Sales in physical store grew 3% in Spain and almost 50% in the international market.
With 366 points of sale in 49 countries, internationalization already represents 41% of brand sales.
Adolfo Domínguez, in his commitment to new formats, such as Live Shoppingand a presence in reference marketplaces, has managed to rejuvenate the profile of its client. According to the brand, in the last two years the new clients of the firm between 25 and 34 years have multiplied by five, while children under 24 have doubled. In exercise 2024/25, one in three new clients were under 45 years old.
The jurors of the Effective Awards has also recognized Cupra in the advertising trajectory section of a brand. For his part, Rafa Antón, Global Creative Director of LLYC and founding partner of China starts from Llyc, has received the Professional Trajectory Award. And Sergio García, strategy director in PS21, has taken the Sub 41 Effective Award.
Adriana Domínguez was nominated with two other candidates in the best CEO section: Carlos Torres, president of BBVA, and Antonio Huertas, president and CEO of Mapfre.
