Alberto Knapp, President of VML The Cocktail, has been appointed new president of WPP Spain. Replaces Juan Pedro Moreno, who had served in the position for almost three years and retired last March.
As the company has shared in a statement, WPP has announced the change in leadership to the entire agency team in Spain through an internal note signed by Andrew Scott, Chief Operating Officer. He ensures that Knapp’s designation has immediate effect and that he will maintain his position as executive president of VML The Cocktail, combining it with that of Country Leader of WPP.
“We will take advantage of the opportunities offered by AI and technology to create transformative solutions”
In the note, Alberto Knapp ensures that it is an honor to assume the Agency leadership. “WPP has an exceptional talent and a vibrant culture, and I hope to collaborate closely with everyone to strengthen our collective capabilities even more“, He said.”Together, we will take advantage of the opportunities offered by AI and technology to create truly transformative solutions for our clients and continue to mold the future of our industry in Spain”
In the statement Andrew Scott says that Alberto Knapp contributes to the agency “a vast experience, a strong entrepreneurial spirit and a deep knowledge of our constantly evolving sector”It also states that it is an ideal leader to guide WPP due to its trajectory in the Creation of successful businesses and the promotion of innovation.
“Alberto will play a fundamental role in promoting greater collaboration between our market agencies”, Says the WPP Chief Operating Operating.“Its leadership will be essential to accelerate the adoption of AI and avant -garde technologies such as WPP Open, which will help us offer even more shocking work and boost the growth of our clients”
Alberto Knapp’s professional career
Alberto Knapp has marketing training and an experience of more than twenty years in digital economy and entrepreneurship. He launched his first business project, photofutura.com, in 1998 and after it was acquired by the Netjuice incubator, he was responsible for the user experience area of this company.
Between 2001 and 2002 he was part of Yoigo And he assumed responsibilities in the Department of New Products and Services, and then launched the digital consultant The Cocktail, Specialized in the integrated development of strategies, design, technology and data analytics.
The Cocktail was acquired in 2017 by the Wunderman Thompson agency, Agency belonging to WPP, and in 2023, by announcing the holding company the fusion of the Wunderman Thompson and VMLY & R agencies in the current VML, it became part of it. In January 2024 Alberto Knapp was appointed president of VML Spain and in February this year the agency announced its change of name to Vml the cocktail, thereby reflecting the culmination of the integration process.
Throughout his professional career, KNAPP has actively invested in online ecosystem startups and has exercised as a mentor help entrepreneurs through accelerators such as Seedrockt. He is also a partner and advisor to Seaya Ventures, Risk capital firm dedicated to growth and Internet companies in advanced phase.
He has also developed his philanthropic facet actively collaborating with different non -profit organizations, including, International Plan, that works for the rights of children; and Loyalty Foundationwhich promotes greater confidence in society in the third sector.
The assumption of the WPP presidency by Alberto Knapp takes place within the framework of a series of changes that occurred in the company’s leadership and some of its agencies. Thus, in addition to the departure of Juan Pedro Moreno, in recent months he has also attended the departure of Sebas Muriel, Who was CEO of Groupm Spain, to assume the responsibilities of Chief Digital Officer in Telefónica.
In addition, internationally, WPP announced at the beginning of June that Mark read, CEO of the company since September 2018, will leave the position and its position as a member of the Board on December 31, 2025.
Will be replaced by Cindy Rose, who currently exercises as Chief Operating Offer for Global Enterprise in Microsoft. He will assume the position as New Chief Executive Officer of WPP on September 1.
