The agency & Rosàs has been responsible for the campaign for the Tenth anniversary of Netflix in Spaina work with which the platform wants to show the impact from its arrival in our country, also showing its thanks to all members and fans. Thus, the fact that in Spain it is no longer said that a story “It’s good”but “Give for Netflix”it becomes the axis of communication.

The work, which is the first of & Rosàs for Netflix, also reinforces the company’s commitment and local audiovisual talent. Thus, production covers several corners of Netflix Spain And it has been made with Little Spain, collecting the stories of people who tell how the brand has influenced their lives, and that “Dan for Netflix”.

From this expression, already popular, the campaign claim is born: “10 years of stories they give for Netflix.” An execution “Very three sixty”as Paquita Salas would say, which puts the focus on the great stories that, although they are not part of the streaming service catalog, do give Netflix. “These are stories that users have been sharing throughout these 10 years and have been selected to be able to give them the prominence they deserve,”They explain from the agency & Rosàs in a statement.

In addition to a graphic campaign that will be activated abroad by the main cities of our country, content focused on fans on the social networks of the brand will be developed and it has also been launched A TikTok filter (#MIVidadaParanetflix) with which users can share their stories.

For this campaign two audiovisual pieces have been created. The start was a celebration video that highlighted Netflix as the engine and leader of the Spanish creative communitythanking talent in front and behind the cameras that these stories have made possible. With the voice of Blanca Suárez, protagonist of the first Netflix series in Spain, it was sought to convey everything that the platform has done for the Spanish audiovisual industry in these ten years.