Abanca Seguros He promotes his health insurance highlighting his capillarity, since he claims to have more than 40,000 specialists and 15,000 medical centers that are not available only in urban centers, but also in rural areas. He announced it last year in the Camino de Santiago With ads made with strips, and now affects the message and creative concept with a new edition of the action.
Again from the hand of the creative agency Ernest, The insurance company has returned to the place not with one, but with three different types of experiential ads to bring the total coverage message of its insurance even further. An idea not only oriented to pilgrims, but to the whole of the citizenship.
Thus, the new wave of “Posters that take care of you” It has composed of a poster made with strips, so that the walkers can cover small wounds; others made with Reconstituted infusionsoriented to replenish strength; And another with Thermal blankets To protect yourself from cold.
As you could know Reason.WHY The action was activated on February 17, and advertisements have been located in shelters from different stages of the Camino de Santiago, as well as in rural roads and other points. Specifically, as confirmed from the agency, in 119 facilitiesamong them, the lacke shelters, in Arzúa, and to Pousa da Asthma, in Chantada.
“We continue to arrive where others do not arrive”, Said the company by sharing the initiative through social networks.“With more than 40,000 medical centers and 15,000 specialists our health insurance, it reaches where others do not arrive. Because we know how important a small gesture is when you need it most”
The campaign involves a natural evolution of “this announcement takes care of you”, and underlines the possibilities it offers The support itself as a vehicle of the message. As they understand from the brand and the agency, the format itself becomes an extension of the insurance, taking care of the people where they can feel more vulnerable.
