Pizza Planet, the pizzeria that is part of the adventures of Woody and Buzz Lightyear in the first “Toy Story” film, becomes a reality thanks to a collaboration between the Papa Johns pizza chain and Disney and Pixar on the occasion of the premiere of “Toy Story 5”, which will take place on June 19. Both companies invite consumers to celebrate cinema and the love of pizza with a series of experiential pop-ups in various cities around the world.

The deal results in Papa Johns Pizza Planet, a recreation of the arcade pizzeria that first appeared in the film. Inspired by the science fiction proposal, it will offer a space with a retro aesthetic and will encourage fans of the saga to reconnect with their childhood through games, fun surprises and limited edition pizzas inspired by the “Toy Story” universe.

This is the original scene in which Pizza Planet appears:

Thus, Papa Johns will temporarily convert some of its restaurants into Pizza Planet. The experience can be enjoyed starting June 16 at 203 Serrano Street in Madrid, where the first store that Papa Johns opened in Spain is located. ten years ago. There, fans can get free merchandise, prizes, merchandise and collectibles exclusive to Papa Johns Pizza Planet.
In addition, the activation includes limited edition pizzas inspired by “Toy Story 5”, which have been called “Pepperoni Estelar”, “Vaquera BBQ” and “Rodeo Peppers”, which will have exclusive packaging.

As explained by the brand in a statement, the experience will be available for six days and will recreate the imagery of Pizza Planet through activations inspired by some of the most iconic scenes and elements of the franchise. In this sense, the brand anticipates that the space will have hook machines, photo booths, or Easter egg hunts, and a decoration inspired by the universe created by Pixar more than thirty years ago. “A proposal designed to rediscover the Toy Story universe through play, imagination and a shared experience around a pizza.”; they point out from Papa Johns.

“With this collaboration we wanted to do something bigger than a promotion: create an experience capable of transporting fans to those moments shared around a movie, a pizza and the people we grew up with.“commented María Estrela, Marketing Director of Papa Johns Spain and Portugal. “Papa Johns Pizza Planet was born precisely to celebrate that mix of nostalgia, fun and connection that is as alive today as it was 30 years ago.”.

However, for those who cannot visit Papa Johns Pizza Planet in Madrid, the brand will offer the limited edition pizzas in Papa Johns restaurants throughout the country from June 8 to July 19. They can be enjoyed in an individual or family combo, which includes a special collectible figure of Woody, Buzz Lightyear or Jessie.

“Pizza has always had a very special role in the moments we share: a movie night, a meeting with friends or a family meal. Toy Story is also part of many of those collective memories“explains Nacho González Barrajón, General Director of Papa Johns Spain and Portugal. “Bringing Pizza Planet to life in Spain allows us to unite two universes deeply linked to enjoying together and convert something that for years only existed on the screen into a real, immersive experience designed to create new memories around a pizza.”.

Papa Johns Pizza Planet will also be available in London, Seoul and Los Angeles. In the latter, in addition to setting the scene for one of its restaurants, it has also given life to the iconic delivery car in which Woody and Buzz Lightyear sneak into.

All activations are part of an integrated global campaign that includes a custom spot produced by Pixar Animation Studios. It shows some of the franchise’s most iconic characters causing chaos at a Papa Johns restaurant and inspiring the exclusive pizzas that the chain will offer for the premiere of the new film.

In a global statement, Papa Johns assures that the agreement with Disney and Pixar is one of its largest international collaborations to date and assures that it is the franchise’s first alliance with a pizza brand for the premiere of a film. “This collaboration unites two iconic brands rooted in quality, creativity and the union of people“said Jenna Bromberg, Director of Marketing at Papa Johns. “The joy and imagination of Toy Story, combined with our commitment to quality pizza, allows us to create something special and delicious for our fans.“.

“We’re thrilled to be collaborating with Papa Johns and bringing Toy Story to fans with a whole new flavor, literally.“; expressed, for her part, Lylle Breier, Executive Vice President of Alliances, Promotions, Synergy and Events at The Walt Disney Studios. ““Our collaboration is the perfect combination of comfort, nostalgia and something new, taking the celebration to infinity and beyond.”.