Jealousy, to look at your mobile or lack of dedication can be considered “Red Flags”, the concept coined to refer to alert signals in a relationship that can be toxic. To that list the New York Blood Center Enterprises, independent network of donation centers in New York, adds that the possible romantic interest put excuses to avoid contributing to the community donating blood.

He moves him in the campaign “DATE THOSE WHO DONATE” (salt with those who donate), devised by the BBH creative agency United States, which has recently won the account. It strategically combines awareness, with popular purpose and culture with the intention of encouraging citizens to donate blood.

To do this, it offers a scathing reading of the modern dating universe, stating that the omission of donation as a quick way to identify a person’s potential as a possible couple. Thus, it reinterprets the habits of the new generations to inspire them to become donors.

The intention of the organization is to achieve a greater impact of audience and reach people of new and surprising ways. “Motivate people to act in the accelerated current world demands creativity, cultural relevance and a clear vision”; Commented Lauren Meyer, Executive Director of New York Marketing Strategy and Planning Enterprises, according to Little Black Book.

From the agency they explain that the intention of the campaign has been to use cultural keys to generate a conversation and real action. “´Sal with those who donate ‘change the script: it is not just about saving lives; It is about rethinking blood donation as a cultural green flag”; Erica Roberts, creative director of BBH United States.It is fun, provocative and is based on a simple truth: doing good is attractive”

The campaign will have streaming executions, social networks, digital platforms and outdoor advertising.