Flags on the beaches to indicate areas free of negative comments. That is what the fashion firm has imagined Women’Secret In his last campaign, an image with which he launches an awareness message to invite consumers to enjoy summer without complexes.
The brand has relied on the creative agency Torreblanca penguin And in the actress Nicole Wallace to shape your new summer campaign. With her, Women’Secret presents her new collection of swimsuits for the season, but takes the opportunity to continue building brand and connect with the audience, in line with the strategy undertaken a few years ago.
If last year I encouraged to “serve summer” and claimed “less stories and more stories”, now remember the value of body positivity. Aspires to raise awareness of society on the negative impact of Opinions about physical aspectand encourages consumers, especially women, to enjoy their swimsuits and bikinis, and summer in general, without paying attention to inopportune comments.
The campaign has had production of Bosalay and direction of Pablo Curto.
As they express from the agency, the campaign responds to the strategy of the brand of making each communication more than an exhibition of the new garments. The intention is to take every opportunity to capitalize insights of the fashion world To connect more and better with users. “It is about looking for the complicity of women, taking advantage of each communication of the brand so that it is more than a mere showcase of the new collections“; said Celia García, supervisor in charge of the brand in Pingüino Torreblanca, in a statement.
“A flag would be good for beaches free of negative comments”
In this sense, the creative concept advocates to advocate some beaches free of hurtful comments. “It seemed that, just as there is a flag on all the beaches that warns you of the danger that the sea has, it would be good if there was one that certified that the beach you are going to bathe is free of negative comments of any kind”Said Andrea Balaguer, project director of the project.
The campaign has also been activated in social networks, where the brand has shared the pieces of the new collection. In addition, he has also published other pieces starring Nicole Wallace, including one in which she brings three simple steps for the “Bikini Operation”, in which one of them is to ignore comments. He has also shared another in which tangible the idea of the idea of the flags. In this case, it contrasts the concept with that of “Red Flag” to distinguish between positive and negative behaviors and attitudes.
The campaign will have activations in television, exterior advertising, digital and social networks.
