David Lubarswho was executive creative director of BBDO Worldwide and president of BBDO Northamerica for 20 years, will receive the LEÓN DE SAN MARCOS in Cannes Lions 2025. The organization will reward its creative career over more than four decades, as well as a prize record that manifest their contribution to the industry.
From the festival, their advertising works stand out as well as the success achieved for BBDO, and describe him as “A true force of creativity” “As a creative leader, he has shaped the panorama of the industry and its visionary creativity has resulted in some of the most shocking and fascinating works in the world”Simon Cook, CEO of Lions, said in a statement.
“The goal for me was always to make that magic arise and turn it into something tangible”
When talking about the recognition you will receive, Lubars has reflected on creativity. “The big brands are those brilliant, quality and give what they promise. They have some magic, which is not always expressed”, He pointed out. “The goal for me was always to make that magic arise and make it something tangible with what the client could be in the world. And that is achieved by injecting air of creative effervescence in culture instead of mediocre media pollution. If you surprise and love people, they fall in love”
From Cannes Lions, they emphasize that David Lubars’s work has been recognized with 600 lions And under his creative leadership BBDO achieved the Network title of the year seven times at the International Creativity Festival, which led the company to receive the Network award from the decade in 2020.
Lubars has been part of the festival jury seven timescino of them as president of jury.
Some of David Lubars’s creative works
David Lubars began his career in the world of advertising in 1982 as Copywriter to Leonard Monahan Saabye Before being part of Chiat day thein the same position putting its creativity at the service of Apple. In 1988 he returned to the first agency as a partner, which gave rise to the agency Leonard Monahan Lubars.
In the early 90s he signed for BBDO as CEO and executive creative director, and after eight years he joined the agency Fallonin Minneapolis, in which he created some of his most famous campaigns. In 2004 Lubars returned to Bbdo, where he developed the last two decades of his career before leaving the company last year.
From the festival they have taken advantage of the news of their recognition to highlight some of the campaigns created by Lubars over the years. They mention “The Hire” for BMW, Winner in 2003 of the first titanium lion – Now Dan Wieden Titanium – of the History of the Festival.
They also mention “You’re not you when you’re hungry ‘” for snickersa campaign that was activated in 70 countries and achieved the brand market share in 56 of the 58 markets in which the first year was executed. It is a campaign that was launched in the Super Bowl of 2010 and has achieved 47 lions.
They also stand out “HBO Voyeur” for HBO, And he points out that he made the spectators essentially the story presented by the campaign. He won two Grand Prix out of exterior and promotion.
David Lubars will receive the Lion of San Marcos at the Cannes Lions Creativity Festival next Friday, June 20.
Other winners of the Lion of San Marcos In recent years they have been:
- 2024: Jacques Séguéla, Chief Creative Officer and Co-Vice President of Havas
- 2023: Susan Hoffman, Chief Creative Officer De Wieden+Kennedy
- 2022: Colleen Decourcy, Global Chief Creative Officer and Co-President of Wieden+Kennedy
- 2020-21: Mary Wells Lawrence, founder of Wells Rich Greene
- 2019: Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners
- 2018: Piyush Pandey, Executive Chairman and Creative Director of Ogilvy South Asia and Passoon Pandey, director of Corcoise Films
- 2017: David Drug, Founder and Creative Chairman of Drugs5
- 2016: Marcello Serpa, partner of Almapbbdo
- 2015: Bob Greenberg, Founder, Chairman and CEO of R/GA
- 2014: Joe Pytka, director of Pytka
- 2013: Lee Clow, Chairman de TBWA Media Arts Lab, and director of Media Arts, TBWA Worldwide
- 2012: Dan Wieden, co-founder and Global Executive Creative director of Wieden+Kennedy
- 2011: Sir John Hegarty, Worldwide Creative director and founder of BBH
