A place where you want to stay. That is what Kave Home wants people to do with their homes; An idea that expresses in its new advertising campaign “Here To Stay” (here to stay), worked with the Creative Agency & Rosás. In it, the Spanish Furniture Firm communicates its new positioning strategy and begins a new brand stage.

The campaign puts the focus on permanence and durability in a world of constant and speed change. Kave Home expresses it in an artistic and metaphorical way in an ethereal creativity that has had the production of Rome. It seeks to move, as the company itself collects on its website, that a house is not a fixed structure, but a sum of elements that feel their own because of their meaning and what they represent for people.

“When showing what disappears and what remains, the campaign values ​​what really builds a home: what does not wear the wind. An allegory against passenger trends, Fast Furniture and global homogenization”, Expose from Kave Home. The piece captures the emotion in the objects and furniture we choose in our lives.

“Here to Stay” becomes the Claim of the new communication platform of the brand, whose central headquarters are located in Sils (Girona) and has 140 points of sale internationally. The concept, according to brand and agency in a statement, encapsulates the purpose that has always guided the company: do things well to last and generate legacy.

In this sense, the campaign involves communication of the company’s point of view and its commitment to the design of furniture and decoration with technical quality and durable materials against the ephemeral, as well as the defense of a contemporary and timeless aesthetic but with its own seal.

Kave Home has also shared on its website some details of the Making Of and campaign production process. Among them, he explains that the spot was shot in a wheat field in L’Ametlla del Vallès (Barcelona) that between 1937 and 1938 was used as a war aerodrome by the Republican government. The brand considers it “a landscape loaded with memory in which to talk about what lasts”

Also, visual language has sought to transfer the idea that a house is not a fixed structure. Thus, he has evoked dance to build the metaphor and has made a technical deployment to create an almost dreamlike universe. It was required, as shared, of objects that were suspended in the air by truss structures, hanging from cranes, moving cameras on platforms, travelling plans and aerial shots with dron. In addition, visual effects and 3D image have been applied.